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Summer may have got off to a slow start, but Volvic is coming in hot with a 3D programmatic DOOH campaign for the launch of its Touch of Fruit Sparkling drinks - just in time to quench your summer thirst. The head-turning adverts mark the first time a 3D DOOH campaign has been programmatically bought and activated and runs for seven weeks at Kings Cross and Waterloo London Underground stations. A partnership between Wavemaker and The Trade Desk means the campaign goes one step further to...

This data draws on two IAB UK studies based on economic modelling, data analysis, and consumer opinion, gathered from over 2,000 adults and a survey of over 800 SMEs: IAB UK’s ‘ The Digital Dividend’ research, conducted by policy consultancy Public First. This measured and quantified the value of digital advertising to the UK economy, its businesses its and people for the first time IAB UK’s Powering Up study with SMEs, conducted by MTM on behalf of the IAB, looking into how small businesses use...

The Global Alliance for Responsible Media (GARM) and Ad Net Zero have collaborated to produce the first iteration of its Global Media Sustainability Framework, designed to help advertises and their partners better understand their carbon footprint and how to reduce it. The voluntary framework was unveiled at the Cannes Lions Festival 2024 and works to improve the tracking of emissions from digital, television and OOH channels, with audio, print and cinema to follow. Commenting on the framework...

We’ve reached the mid-point of the 2024 general election campaign and the main parties have now published their manifestos. As expected, they contain little direct reference to digital advertising, but there are key points that indicate what we might expect from each. Here’s a closer look at what we know… Labour’s Manifesto There isn’t an overt focus on technology in the Labour manifesto, but the underlying message is that more needs to be done to regulate emerging technology and to prioritise...

The European digital advertising market has grown by 11.1% to an all-time market high of € 96.9 billion, according to IAB Europe’s AdEx Benchmark Report for 2023. The study is the definitive guide to advertising expenditure in Europe, with data collected across 29 national markets to provide a total spend figure for Europe. For the first time this year, the report includes additional quarterly data, offering a deeper insight into the complex dynamics that contributed to digital advertising’s...

“Digital ads are a conduit to joy,” explained James Chandler - CMO of the IAB - opening Engage 2024. With the event dedicated to rediscovering the joy of digital , James set the tone for the morning by spotlighting how the ad-funded internet give us access to a vast array of content, entertainment and resources “regardless of your class, status, where you were born, the accent you have, your material wealth or the size of your Q2 bonus… it’s all free because of advertising.” “We’ve got this...

What do you get when you cross the shopping channel with a host of four-legged talent? IKEA showed us this month with the launch of its new TikTok campaign ‘The Pet Shopping Network’. The ad, which allowed users to vote on whether they saw cats or dogs starring in the creative, drew on shopping channel cues to promote IKEA’s new Utsådd range for pets. “ Unsurprisingly, I’m a big fan of ads that put animals front and centre and I want to start by giving a big shout out to my cat and canine...

Update, 6 June 2024: The Digital Markets, Competition & Consumer Bill has received Royal Assent and become the Digital Markets, Competition & Consumer Act 2024 The Data Protection & Digital Information Bill did not complete its Parliamentary passage before Parliament was dissolved, meaning that it has fallen. It will be up to the next government to decide whether to bring the Bill back to Parliament, and in what form. If the Bill is brought back, it will be treated as new legislation and will...

The research, conducted with MTM, has been updated to reflect latest data and trends in the market. It shows that spend on CTV is likely to almost double by 2028, as well as outlining the factors that could drive this up or down. A number of trends stand to help spend hit £2.94bn in the next four years, including high uptake of CTV devices in the UK and the popularity of ad-supported viewing - particularly driven by Amazon Prime Video, Disney+, Netflix, and YouTube. AVOD overall is expected to...

The Sunday Times has revealed its annual list of the 500 best places to work across the UK - the definitive list of leading employers that are building positive workplace cultures and nurturing happy staff. For the first time, IAB UK is included in the ‘Small Organisation’ category, an achievement that recognises how the IAB is empowering and supporting employees - both on an individual level and as part of a cohesive, high-performing team. “We’ve worked really hard to ensure that the IAB is the...

Media Smart has partnered with the Advertising Association to publish ‘ What’s the deal with political advertising ?’, a new 10-point guide to help young people preparing to vote for the first time. Media Smart worked with youth focused creative agency, Livity, including how platforms are responding to digital and AI-generated content and how to navigate misinformation. Rachel Barber-Mack, Executive Director, Media Smart, said: “In this year of elections, we want to help young people, especially...

It’s rare to go to an industry event that has you dancing one minute and welling up the next, but that was my experience at WACL’s Festival of Talent this year, hosted at Sky's vast and impressive campus. The day was billed as ‘a one-day accelerator designed for established and emerging female leaders’ - a sentence that had me expecting group role play, flip charts and scrawling on post-its. Happily, I was wrong. My preconceptions evaporated as soon as Shiva Raichandani - a BAFTA-nominated...

Accessibility for visitors It’s important to us that everything we do is accessible to all. Our office main entrance is wide enough for wheelchair access and is step free. It is located on the ground floor and t here are lifts to alternative floors. If you need to travel by car, there is space directly outside the main entrance for vehicles to drop off/pick up. Assistance can be obtained at reception on arrival and please let us know if there is anything we can do to make your physical...

“Alexa, is it a good time for a power nap?” That’s what OVO Energy has been encouraging Alexa users to ask their devices this month as part of an environment-focused campaign to encourage people to avoid using their appliances during times when renewable power is low. The partnership allows people to tap into live National Grid data to understand the levels of renewable energy being used to power the grid at that moment. And the voice delivering this information? None other than Happy Valley and...

Conservative peer Lord Lucas has introduced IAB-drafted amendments to the DPDI Bill in the House of Lords intended to: Enable cookies to be used for ad measurement and audience measurement on an opt-out basis (so they don’t require prior user consent) Create additional safeguards so that if the Government decides in future to implement centralised cookie consent mechanisms, the decision is subject to appropriate checks and balances and greater transparency. For example, requirements to publish...

In March, the ICO responded to questions about its interpretation of the law from IAB UK and AOP publisher members who were considering changes to their cookie consent approaches. At the same time, the ICO launched a  call for views on its emerging thinking on ‘consent or pay’ models for accessing online content and services to inform its future guidance. IAB UK has submitted views to the ICO on behalf of our members. As we note in our response, the complexities of ‘consent or pay’ require...

The latest quarterly report from the Competition and Markets Authority (CMA) sets out the progress made to date, including the CMA’s latest views on the potential impact of Google’s proposed Privacy Sandbox changes. It follows the announcement made earlier this week that Google will not be phasing out third-party cookies on Chrome in Q4 2024. What does the CMA's report say? The CMA’s report states: “Although there are a number of concerns to work through, based on the available evidence, we...

The figures from the Advertising Association/WARC show that online formats accounted for 78.4% of the £36.6bn spent on the UK’s ad market in 2023. The findings show a 6.1% increase in investment, the 13th annual expansion recorded in the last 14 years, with search (+11.9%), out -of-home (+9.7%) and BVOD (+15.9%) all registering growth. You can find out more here . Speaking about the latest data, Stephen Woodford, Chief Executive of the Advertising Association, said: “ The continued shift to...

Advertisers are seeking out digital ad formats that capitalise on the engagement offered by the rich array of entertainment online, according to the results of the IAB’s Digital Adspend report for 2023, conducted with PwC. Spend on podcast ads grew by 23% year-on-year, while connected TV (CTV) was up 21% and social video continued to perform strongly with annual growth of 20%. Growth rates in all three categories outperformed the digital ad market as a whole - underscoring the appeal of these...

Jon Mew, CEO, IAB UK: "Following the news that Google’s phase out of third-party cookies is delayed, our message to the industry remains the same: prepare now. This is going to happen and it’s imperative that businesses are ready for what stands to be a significant shift for the digital ecosystem. The temptation will be to lose momentum but, with recent research from WARC showing that only half of marketers feel prepared for cookie deprecation, use this time wisely and ensure your business is...