“British podcasting is in rude health”, declared James Chandler, IAB UK’s CMO, opening our fourth annual Podcast Upfronts. With the podcast market having grown by 61% between 2020 and 2021, he’s not wrong. The following sessions from Acast, Audioboom, Fresh Air Production, Global and Podfront would, Chandler promised, “paint a podcast ad opportunity for you in vivid technicolour”. Here’s what followed… The storytelling power of podcasting Acast’s session was all about highlighting the powerful...