Launched in June 2022 , the IPP Pilot sees some of the largest companies in the digital advertising supply chain voluntarily work with the ASA in order to explore the role that they can play in helping to uphold the UK’s world-leading system of advertising regulation. The initiative is the result of collaboration between the ASA - the UK’s independent advertising regulator - and IAB UK members Adform, Amazon Ads, Google, Index Exchange, Magnite, Meta, Snap Inc., TikTok, Twitter and Yahoo. It...