The UK digital ad market maintained double digit growth of 11% in 2022, despite a challenging year as advertisers navigated the cost-of-living crisis, political uncertainty, and the impact of structural changes such as the removal of Identifier for Advertisers (IDFA). Our latest Digital Adspend report, produced with PwC, shows that digital advertising spend stands at £26.1bn – a 56% overall increase since the pandemic began in 2020. IAB UK members can download the report in full at the bottom of...