We’re all talking about it. In fact, we’re all talking to it. But what must brands keep in mind when enter the voice technology space? Kay Taylor, Publicis Media, gives her top tips for those creating a voice app for the first time. 1. It’s not all about the money, money, money Ok, it’s a bit about the money but sales shouldn’t be the overt function of a voice app. Voice commerce is a growing market, expected to be worth £3.5bn within four years, but in these early days first timers in the voice...