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Section 1 – about your company Response Company name WeAre8 Number of UK employees 10 – 49 Number of global employees 0 - 249 Company type Platform Person accountable for environmental sustainability Jessica Jarold Section 2 – company energy usage Response Category of emissions measured eg. Scope 1, 2 and 3 Scope 1 Scope 2 Scope 3 Reduction strategies in place for energy use The goal is to reduce overall carbon emissions by 25% over the next five years, targeting specific areas such as...

Section 1 – about your company Response Company name AudienceXpress Number of UK employees 10 - 49 Number of global employees 1000+ Company type Ad Technology and Data Company Person accountable for environmental sustainability Emmanuel Josserand Section 2 – company energy usage Response Category of emissions measured eg. Scope 1, 2 and 3 Scope 1 Scope 2 Scope 3 Reduction strategies in place for energy use AudienceXpress/FreeWheel is a Comcast company. From an enterprise level, Comcast has set a...

IAB Debrief kicked off with IAB UK’s CMO James Chandler inviting our audience to “unshackle” themselves from scam ads, 2024 planning and a cookie-less future, and - for the following couple of hours at least - focus on the brilliant work of advertisers. “My sense is that in digital, we’re not always as proud of our work as other media,” he said, pointing to the often romanticised world of TV. Over the course of the morning, the audience enjoyed a selection of small, but perfectly formed sessions...

According to data from WARC (2018), digital display is now the second biggest display media, after TV. However, many businesses still use digital display as a performance-only channel. IAB sought to understand both the effectiveness of display as a brand building medium, and how digital display campaigns perform when working alongside other media. Conducting robust analysis of the brand metrics of 263 individual campaigns, and a further 125 cross-media campaigns, Kantar was able to show how...

New data released by the Advertising Association (AA) and WARC shows advertisers are set to spend a record £9.5bn during the festive season, a 4.8% increase on 2022’s £9bn spend. The data also reveals nearly half (48%) of all adults credit Christmas ads with helping to spark gift ideas, while 70% of young adults (25-34) find Christmas ads to be the ultimate festive mood booster. The figures also show that four out of five pounds are now spent on online advertising, and overall, media channels...

Amidst a cost-of-living squeeze, grocery reward apps added to their audience size as brands push for loyalty and consumers seek out the best deals. Costa Coffee Club, My Morrisons and ASDA Rewards all saw an increase between June and September this year. The uptick comes as many retailers double down on loyalty schemes to support growing media propositions. Key insights from September also include: The average time spent online increased by 7 minutes vs June, with 3 hours, 47 minutes spent...

Section 1 – about your company Response Company name Fifty Number of UK employees 10 - 49 Number of global employees 0 - 249 Company type Ad Technology and Data Company Person accountable for environmental sustainability Lucie Pearce Section 2 – company energy usage Response Category of emissions measured eg. Scope 1, 2 and 3 Scope 1 Scope 2 Scope 3 Reduction strategies in place for energy use As part of our commitment to powering sustainable advertising, Fifty has gone beyond ‘carbon neutral’...

Section 1 – about your company Response Company name Global Number of UK employees 250+ Number of global employees 1000+ Company type Media Owner / Publisher Person accountable for environmental sustainability Sophie Taylor Section 2 – company energy usage Response Category of emissions measured eg. Scope 1, 2 and 3 Scope 1 Scope 2 Scope 3 Reduction strategies in place for energy use Global's warehouses are ISO 50001 accredited based on our exceptional energy management strategy. Our commercial...

Section 1 – about your company Response Company name Good-Loop Number of UK employees 10 - 49 Number of global employees 0 - 249 Company type Ad Technology or Data Company Person accountable for environmental sustainability Hannah Williams Section 2 – company energy usage Response Category of emissions measured eg. Scope 1, 2 and 3 Scope 1 Scope 2 Scope 3 Reduction strategies in place for energy use No, coming soon Environmental sustainability policies, schemes or initiatives in place Recycling...

AI. It’s one of the key buzzwords of the moment, jostling for top position amongst contenders like attention and OOH – and for good reason. Like the development of the internet, programmatic advertising and algorithmic tools for media buying, it’s the next step in the evolution of the digital landscape. To get the most of artificial intelligence, we need to explore the fine line between using AI to enhance campaigns, while making sure the human touch is still at the core of advertising. What...

The Online Safety Act was written into UK law on 26 October. The Act was introduced to increase protections from online harms and includes provisions relating to illegal and harmful content. The key part of the Act from an online advertising perspective is the fraudulent advertising provision. This states that ‘Category 1 and 2A’ services must take action to minimise the likelihood of fraudulent adverts being published on their service. Fraudulent advertising is defined as: ‘Paid-for; amounts to...

Aptly named Joy the Bear, our latest recruit takes on the newly created role with immediate effect and will, in her own words, “be a larger-than-life cheerleader for what digital...

If there is one thing that is constant when it comes to digital advertising, it’s change. No sooner have you got your head around the latest innovation or technology and another is coming around the...

Great advertising has to move people - to smile, share, change their mind, find out more, remember the message and, ultimately, take action. For brands, each ad is an opportunity to resonate and build up...

Since the dawn of digital 30 years ago, the debate has raged: can digital advertising build brands? Are pixels really able to create meaningful connections with people? And...

The long shadow of the coming general election loomed large over this year’s party conferences. There was a noticeable change in tone as parties sought to establish ownership over key issues, to reassure vital stakeholders and to ensure that their party members are motivated. For the Conservative and Labour parties, this meant reassuring businesses hoping to be seen as the champions of economic growth and productivity. It meant showing an ability to adapt to and take leadership on newer...

The CMA has published its latest update report on the implementation of Google’s commitments, which aims to explain the progress made to date and highlight areas of focus where potential concerns have been raised - including through feedback from wider industry - and how they have been addressed. It has also published Google’s latest report that covers progress on the Privacy Sandbox proposals; updated timing expectations; explanations of how Google has taken into account observations made by...

The figures released by the Advertising Association/WARC for the second quarter of 2023 confirm that the UK’s advertising market spend was marginally up (+1.0%) , reaching a total of almost £9bn. The findings show key online formats, including search (+5.3%) and online display (+5.8%) registered growth between April and June, alongside BVOD (+5.6%) and out-of-home (+4.4%), which continued its recovery from the pandemic downturn. You can find out more here . Speaking about the latest data...

The data shows that investment in digital advertising remained resilient at £13.8 billion in H1 2023 - a year-on-year increase of 5% despite the volatility of the UK's economy. Spend on video ads saw the strongest growth - up 11% - as advertisers increasingly harnessed the brand building potential of the format. The growth in spend is in line with the popularity of short-form video content, with Ofcom’s Media Nations report showing that over a third of UK adults watch short-form online videos...

Background ‘High Potential Startups’ is an intensive business support programme, designed to bridge the gap between the North East and rest of the UK in terms of the density of regional startups achieving a turnover of +£1m in their first three years. Through a package of support - including workshops, coaching and mentoring -entrepreneurs are helped to turn their ambitious business ideas into a reality. The challenge The North East Local Enterprise Partnership (LEP) needed to attract a very...