Running for a year, the pilot is a result of collaboration with IAB UK members and revolves around a set of key principles, which establish broad objectives around awareness-raising, advertiser compliance and enforcement online. Participating companies - including Adform, Amazon Ads, Google, Index Exchange, Meta, Snap Inc., TikTok, Twitter and Yahoo - volunteer to provide information to the ASA to demonstrate how they operate in accordance with the principles. To support this, the ASA has...