How to get the most out of the Environmental Sustainability FAQs library

  • Sort submissions by Companies or Questions
  • Filter by Company Name, Company Type, Scope, Renewable Energy Rating, Company Size or Carbon Offsetting by selecting options from the dropdowns menus and applying them
  • View a set of submissions by clicking on a tab to expand it
  • Download all company submissions, a set of company submissions, or a single company’s submissions by clicking ‘Download All Submissions’, Download All Results’ or by clicking the download icon next to a company’s name
  • Copy a single submission by clicking the copy icon at the end of a submission
Understood

Environmental Sustainability FAQs

With this tool, you can view and compare credentials of companies who are committed to reducing the environmental impact of the advertising industry. Understand the steps they are taking to measure and reduce their emissions, their energy use, the policies they have in place to reduce their carbon footprint and to engage and educate their teams, and what they have set out to achieve in the future.

If you are an IAB member and would like to be involved, please get in touch at [email protected]

Filters
Close

Adform

20/23 questions answered

Section 1 - About your company

Company name

Adform Copy answer

Number of UK employees

10-49 Copy answer

Number of global employees

250-999 Copy answer

Company type

Ad Tech or Data Company Copy answer

Person accountable for environmental sustainability

Milica Lukic Copy answer

Section 2 – Your company’s energy usage

Category of emissions measured eg: scope 1,2,3

Scope 1, Scope 2, Scope 3 Copy answer

Environmental sustainability policies, schemes or initiatives in place

Business travel, Everyday recycling, Tech recycling, Working from home Copy answer

Percentage of energy usage from renewable sources

91% - 100% (UK only) Copy answer

Can you verify your answer about renewable energy percentage by linking to a publicly available document?

View document Copy answer

Carbon offsetting scheme used

No Copy answer

Amount of CO2E offset in 2022?

- Copy answer

Environmental sustainability questions included in procurement activities

- Copy answer

Company's environmental sustainability objectives

Adform's Environmental, Social, and Governance (ESG) strategy is a core part of its business approach, focusing on responsible practices for clients, employees, partners, and society. In 2023, Adform established an ESG Steering Committee, led by the CEO, CHRO, and COO, to provide strategic direction on ESG initiatives, which are managed by the Legal, Privacy & ESG department. The company's ESG pillars-employees, climate action, products and partnerships, and future-ready organisation aim to drive sustainable progress in the advertising ecosystem. Copy answer

Section 3 - Industry initiatives

Industry certifications or initiatives

AdNet Zero, IAB UK Group, Science Based Targets, ISO27001 Copy answer

Training or engagement programmes for employees

Adform provide employees training on Sustainable Trading Strategies teaches them how to adopt environmentally-friendly practices in digital advertising. Employees learn about sustainable media within adtech, understand Adform's commitment to sustainable trading, and gain practical tips to make digital campaigns more eco-friendly. Copy answer

AMS Media Group

22/23 questions answered

Section 1 - About your company

Company name

AMS Media Group Copy answer

Number of UK employees

10-49 Copy answer

Number of global employees

We only operate in the UK Copy answer

Company type

Media Agency Copy answer

Person accountable for environmental sustainability

Oliver Preston Copy answer

Section 2 – Your company’s energy usage

Category of emissions measured eg: scope 1,2,3

Scope 1, Scope 2 Copy answer

Reduction strategies in place for energy use

As an ISO14001 accredited company we set annual environmental objectives. For the year 2023/24 this includes a target to reduce operational electricity consumption by 5%, as well as a switch to 100% renewable energy. Additionally, we are publishing our first set of GHG emissions data at the end of 2023 (incorporating Scope 1, Scope 2 and core Scope 3) and alongside that our Carbon Reduction Plan, which will incorporate further ongoing energy reduction initiatives. Copy answer

Environmental sustainability policies, schemes or initiatives in place

Business travel, Everyday recycling, Tech recycling, Travel to work, Working from home Copy answer

Percentage of energy usage from renewable sources

11% - 20% (UK only) Copy answer

Can you verify your answer about renewable energy percentage by linking to a publicly available document?

View document Copy answer

Carbon offsetting scheme used

Working with The Carbon Trust our offsetting will always utilise high quality offsets such as Gold Standard, VCS, and Woodland Code UK. We publish our first set of Carbon Emission data at the end of 2023 (incorporating Scope 1, Scope 2 and core Scope 3) and alongside that our Reduction Plan and Offsetting strategy. Copy answer

Amount of CO2E offset in 2022?

- Copy answer

Environmental sustainability questions included in procurement activities

Yes Copy answer

Company's environmental sustainability objectives

To maintain our ISO14001 accredited environmental standards set out within the AMS Media Group Environmental Management System (EMS) and achieve the Environmental Objectives set annually for the company. To measure 2023 operational emissions from Scope 1, Scope 2 and core Scope 3, and formulate a Carbon Reduction Plan aligned with our business target to become Net Zero by 2030. Copy answer

Section 3 - Industry initiatives

Industry certifications or initiatives

AdNet Zero, IAB UK Group, ISO14001, IPA Media Climate Charter, IPA Climate Action Group, Alliance Sustainability Action Group Copy answer

Training or engagement programmes for employees

As one of the requirements for accreditation we ensure that all employees are ISO14001 trained and understand the roles and responsibilities within the AMS Media Group Environmental Management System (EMS) . We are also increasing the numbers of those who have taken/passed the ‘Ad Net Zero Essentials Certificate’, with full company rollout planned for 2024. Copy answer

AudienceXpress

19/23 questions answered

Section 1 - About your company

Company name

AudienceXpress Copy answer

Number of UK employees

10-49 Copy answer

Number of global employees

1,000+ Copy answer

Company type

Ad Tech or Data Company Copy answer

Person accountable for environmental sustainability

Emmanuel Josserand Copy answer

Section 2 – Your company’s energy usage

Category of emissions measured eg: scope 1,2,3

Scope 1, Scope 2, Scope 3 Copy answer

Reduction strategies in place for energy use

AudienceXpress/FreeWheel is a Comcast company.
From an enterprise level, Comcast has set a goal to be carbon neutral by 2035 for Scope 1 and 2 emissions across our global operations. To meet our goals, we are focused on:
1. Sourcing renewable and clean energy
We will shift to more zero carbon, renewable electricity by partnering with local utilities and investing in new renewable energy through power purchase agreements and securing renewable energy credits.
2. Improving our energy efficiency
Across our buildings, network, vehicle fleets, production studios, and theme parks, we will continue to develop and implement projects to improve energy efficiency. Combined with purchasing carbon offsets to address emissions that have not yet been mitigated, these efforts will help us further reduce our carbon footprint
3. Measuring and reporting on our Scope 1 and 2 emissions annually
To provide transparency and help drive improvement, we will report data using the Greenhouse Gas (GHG) Protocol consistent with the Sustainability Accounting Standards Board (SASB) and Task Force on Climate-Related Financial Disclosures (TCFD) frameworks.
For additional information on how we are tackling sustainability and carbon reduction, please refer to our corporate website Copy answer

Environmental sustainability policies, schemes or initiatives in place

Everyday recycling, Tech recycling, Travel to work Copy answer

Percentage of energy usage from renewable sources

11% - 20% (Global) Copy answer

Can you verify your answer about renewable energy percentage by linking to a publicly available document?

View document Copy answer

Carbon offsetting scheme used

No Copy answer

Amount of CO2E offset in 2022?

- Copy answer

Environmental sustainability questions included in procurement activities

No Copy answer

Company's environmental sustainability objectives

Comcast has set a goal to be carbon neutral by 2035 for Scope 1 and 2 emissions across our global operations. 2022 was a crucial year for Comcast as we made measurable progress toward our carbon neutral goal and took a critical step in joining the Science Based Targets initiative on climate action. Copy answer

Section 3 - Industry initiatives

Industry certifications or initiatives

IAB UK Group, IAB Europe Group, Science Based Targets, Eco Vadis Copy answer

Training or engagement programmes for employees

- Copy answer

Auto Trader

19/23 questions answered

Section 1 - About your company

Company name

Auto Trader Copy answer

Number of UK employees

250+ Copy answer

Number of global employees

We only operate in the UK Copy answer

Company type

Ad Tech or Data Company Copy answer

Person accountable for environmental sustainability

Kaye Lee Copy answer

Section 2 – Your company’s energy usage

Category of emissions measured eg: scope 1,2,3

Scope 1, Scope 2, Scope 3 Copy answer

Reduction strategies in place for energy use

To reduce our S1 and S2 emissions we are focused on switching 100% of our fleet vehicles to be EV or low emission by 2030. We are also committing to migrate our data centres fully to the cloud and reduce overall electricity use by 50% by 2030, and procure 100% renewable for our remaining needs. Our S3 emissions are heavily weighted towards purchased goods and services and use of sold goods - we are working with our procurement team to understand the reduction strategies of our top spend suppliers and we are also looking at the vehicles that the group takes on balance sheet to be sold. Copy answer

Environmental sustainability policies, schemes or initiatives in place

Business travel, Everyday recycling, Tech recycling, Single use plastics Copy answer

Percentage of energy usage from renewable sources

81% - 90% (UK only) Copy answer

Can you verify your answer about renewable energy percentage by linking to a publicly available document?

- Copy answer

Carbon offsetting scheme used

No Copy answer

Amount of CO2E offset in 2022?

- Copy answer

Environmental sustainability questions included in procurement activities

Yes Copy answer

Company's environmental sustainability objectives

We have submitted our targets to the SBTi for revalidation (as we are rebasing our base year following a recent acquisition). Our targets are to reduce S1-S2 by 50% by 2030, reduce S3 by 46.2% over the same timeframe and reduce absolute S1,S2 and S3 by 90% by 2040. We want to minimise our impact on the environment across our own operations and our supply chain, but also use our data, capabilities and voice to influence the automotive industry to support others in the transition to a low carbon economy. Copy answer

Section 3 - Industry initiatives

Industry certifications or initiatives

Science Based Targets Copy answer

Training or engagement programmes for employees

We launched our carbon literacy course to all employees, with over 80% of our employees having completed the training, putting us at platinum level. Our sustainability network also regularly runs sessions to increase awareness and engagement on environmental sustainability. Copy answer

Azerion

15/23 questions answered

Section 1 - About your company

Company name

Azerion Copy answer

Number of UK employees

50-249 Copy answer

Number of global employees

1,000+ Copy answer

Company type

Ad Tech or Data Company Copy answer

Person accountable for environmental sustainability

Patrick Anderson Copy answer

Section 2 – Your company’s energy usage

Category of emissions measured eg: scope 1,2,3

Scope 1 Copy answer

Reduction strategies in place for energy use

We have a partnership with Impact+ which allows us to measure the amount of carbon usage pre, during and post campaign. Copy answer

Environmental sustainability policies, schemes or initiatives in place

Everyday recycling, Tech recycling, Travel to work, Website hosting Copy answer

Percentage of energy usage from renewable sources

91% - 100% (UK only) Copy answer

Can you verify your answer about renewable energy percentage by linking to a publicly available document?

- Copy answer

Carbon offsetting scheme used

No Copy answer

Amount of CO2E offset in 2022?

- Copy answer

Environmental sustainability questions included in procurement activities

- Copy answer

Company's environmental sustainability objectives

- Copy answer

Section 3 - Industry initiatives

Industry certifications or initiatives

AdNet Zero, IAB UK Group Copy answer

Training or engagement programmes for employees

- Copy answer

Blis

21/23 questions answered

Section 1 - About your company

Company name

Blis Copy answer

Number of UK employees

50-249 Copy answer

Number of global employees

250-999 Copy answer

Company type

Ad Tech or Data Company Copy answer

Person accountable for environmental sustainability

Section 2 – Your company’s energy usage

Category of emissions measured eg: scope 1,2,3

Scope 1, Scope 2, Scope 3 Copy answer

Reduction strategies in place for energy use

Science Based Targets initiative (SBTi) has validated Blis’ carbon footprint calculation and our aims to reduce our carbon footprint by 42% by 2030. Our plans include moving into more energy-efficient workspaces. ensuring our Google cloud infrastructure is optimised, employee training and awareness of our environmental policy and how employees can reduce their impact at work and home, encouraging environment friendly business travel, partnering with creative partners that can reduce our carbon footprint and using our sustainability squad to impact change in their areas of the business. Copy answer

Environmental sustainability policies, schemes or initiatives in place

Business travel, Everyday recycling, Tech recycling, Travel to work, Working from home Copy answer

Percentage of energy usage from renewable sources

- Copy answer

Can you verify your answer about renewable energy percentage by linking to a publicly available document?

View document Copy answer

Carbon offsetting scheme used

We enable the offset of campaigns via our integration with Cedara and elements of our corporate footprint using Gold Standard credits (including our entire Scope 1 and 2 carbon output). Copy answer

Amount of CO2E offset in 2022?

All Scope 1 and 2 (12 tonnes CO2e) Copy answer

Environmental sustainability questions included in procurement activities

No Copy answer

Company's environmental sustainability objectives

At Blis, we take great pride in the way we conduct our business and our contributions to the communities in which we live and work. SBTi have approved our near term target to reduce our Scopes 1 and 2 by 42% by 2030 and to measure and reduce our Scope 3 emissions. Copy answer

Section 3 - Industry initiatives

Industry certifications or initiatives

IAB UK Group, Science Based Targets Copy answer

Training or engagement programmes for employees

At Blis, our employee-led sustainably squad raises awareness about environmental issues among employees. We also offer environmental issue training via Udemy. Copy answer

Captify

21/23 questions answered

Section 1 - About your company

Company name

Captify Copy answer

Number of UK employees

50-249 Copy answer

Number of global employees

250-999 Copy answer

Company type

Ad Tech or Data Company Copy answer

Person accountable for environmental sustainability

Fiona Salmon Copy answer

Section 2 – Your company’s energy usage

Category of emissions measured eg: scope 1,2,3

Scope 1, Scope 2, Scope 3 Copy answer

Reduction strategies in place for energy use

- Copy answer

Environmental sustainability policies, schemes or initiatives in place

Business travel, Everyday recycling, Tech recycling, Single use plastics Copy answer

Percentage of energy usage from renewable sources

11% - 20% (UK only) Copy answer

Can you verify your answer about renewable energy percentage by linking to a publicly available document?

View document Copy answer

Carbon offsetting scheme used

We use Cedara's offsetting marketplace. Their self-serve Offset Marketplace is powered by their strategic partnership with Patch, a leading carbon credit marketplace that delivers both climate expertise and software solutions to curate a list of high-quality, highly attractive climate projects. The marketplace has a collection of >60 climate projects sourced from around the globe and spanning more than a dozen project types. The number of innovative and impactful solutions within the marketplace is constantly growing. Patch is powering carbon credits for large corporations such as Credit Suisse and Visa.

To be listed within the marketplace, Patch has implemented a quality, trust, and transparency assurance approach. This starts with a rigorous project onboarding assessment that ensures (1) a credible, independently verified project impact methodology (2) full, third-party audibility of project outcomes (e.g., when the carbon credits are created), and (3) no risk of double-counting or double-selling through a mix of contractual and technology-enabled solutions. This approach encourages innovation in project development as it supports both traditionally certified approaches (e.g., Verra, Gold Standard, CAR, and ACR), along with independently certified approaches (e.g., direct air capture). Copy answer

Amount of CO2E offset in 2022?

0.40 tonnes*
*We were testing out the marketplace Copy answer

Environmental sustainability questions included in procurement activities

Yes Copy answer

Company's environmental sustainability objectives

2022 was our test and learn year for data ingestion to Cedara. 2023 is now our baseline year where we will use the GHG emissions from this year to forecast and write a reduction plan for 2024 and beyond. We will publicize our 2023 emissions in Q1 of 2024 and also start to engage with the SBTI, hoping to submit a 2030 reduction goal by the end of 2024. Copy answer

Section 3 - Industry initiatives

Industry certifications or initiatives

AdNet Zero, IAB UK Group Copy answer

Training or engagement programmes for employees

We are writing a video intro for existing and new Captifiers telling them our journey so far and the partners we are using to reduce our GHG emissions. We work with Cedara to measure our Scope 1, 2 and 3 emissions, and Scope3 to measure our Emissions from our campaigns. Copy answer

Covatic

17/23 questions answered

Section 1 - About your company

Company name

Covatic Copy answer

Number of UK employees

10-49 Copy answer

Number of global employees

We only operate in the UK Copy answer

Company type

Ad Tech or Data Company Copy answer

Person accountable for environmental sustainability

Richard Astridge Copy answer

Section 2 – Your company’s energy usage

Category of emissions measured eg: scope 1,2,3

Scope 1, Scope 3 Copy answer

Reduction strategies in place for energy use

Scope 1 - We are able to remotely shut down all power to the office after work and weekends. We are encouraging all our commuters to use public transport and not their personal cars. Copy answer

Environmental sustainability policies, schemes or initiatives in place

Business travel, Everyday recycling, Tech recycling, Travel to work Copy answer

Percentage of energy usage from renewable sources

- Copy answer

Can you verify your answer about renewable energy percentage by linking to a publicly available document?

- Copy answer

Carbon offsetting scheme used

We are starting this year (2024) in anticipation of CSRD. We will hopefully be using World Land Trust to help offset our carbon. Copy answer

Amount of CO2E offset in 2022?

- Copy answer

Environmental sustainability questions included in procurement activities

- Copy answer

Company's environmental sustainability objectives

We are hoping to be net zero by the end of this year. We have moved to a much more environmentally friendly office; we have educated the staff on being more sustainably aware whilst working and our CO2 figures from commuting are improving. Copy answer

Section 3 - Industry initiatives

Industry certifications or initiatives

B Corps certified Copy answer

Training or engagement programmes for employees

Again, we are hoping to have this in place this year with World Land Trust Copy answer

IAB UK Chatbot

Close Chat

Hi, I'm NORI

As the IAB’s AI-powered chatbot, I’m here to help IAB members understand everything about the world of digital advertising. You must be an IAB member to ask a question. To get started, either log into your account or create one below.

Are you sure you want to clear your chat history?

No
IAB chatbot icon