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Environmental Sustainability FAQs

With this tool, you can view and compare credentials of companies who are committed to reducing the environmental impact of the advertising industry. Understand the steps they are taking to measure and reduce their emissions, their energy use, the policies they have in place to reduce their carbon footprint and to engage and educate their teams, and what they have set out to achieve in the future.

If you are an IAB member and would like to be involved, please get in touch at [email protected]

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Scope3

18/23 questions answered

Download all Scope3 answers

Section 1 - About your company

Company name

Scope3 Copy answer

Number of UK employees

10-49 Copy answer

Number of global employees

0-249 Copy answer

Company type

Other Copy answer

Person accountable for environmental sustainability

Gabi Kay Copy answer

Section 2 – Your company’s energy usage

Category of emissions measured eg: scope 1,2,3

Scope 1, Scope 2, Scope 3 Copy answer

Reduction strategies in place for energy use

TBC Copy answer

Environmental sustainability policies, schemes or initiatives in place

Business travel, Tech recycling, Working from home Copy answer

Percentage of energy usage from renewable sources

- Copy answer

Can you verify your answer about renewable energy percentage by linking to a publicly available document?

- Copy answer

Carbon offsetting scheme used

Scope3 compensates for all our flight emissions on an annual basis with Carbon Direct Copy answer

Amount of CO2E offset in 2022?

- Copy answer

Environmental sustainability questions included in procurement activities

- Copy answer

Company's environmental sustainability objectives

- Copy answer

Section 3 - Industry initiatives

Industry certifications or initiatives

AdNet Zero, IAB UK Group, IAB Europe Group Copy answer

Training or engagement programmes for employees
Scope3 has several schemes in place for the ongoing sustainability training and development of our team:

Sustainability Training and Education program - This program includes trainings from the UN, Project drawdown, and ANZ, along with book and podcast recommendations to ensure our team has a well-rounded understanding of sustainability and climate issues

Walk the Walk onboarding- This regular webinar is for all our new onboarding employees and trains them in our sustainability policies from travel and WFH to how we ensure sustainable events and do our monthly carbon reporting.

Book club - This is an employee-generated club where members select a sustainability-related book to discuss and share on a bi-monthly cadence.

Multiple online channels and groups - As a fully remote global company, Scope3 has many opportunities for our teams to learn together through our slack channels, covering sustainability themes from personal action recommendations to industry-specific and national policy-level topics, enabling our employees to share and learn from one another about the latest developments in
sustainability and climate.

You can also find a company-wide curated list of helpful resources at - https://scope3.com/learn/climate-resources

Ipsos

21/23 questions answered

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Section 1 - About your company

Company name

Ipsos Copy answer

Number of UK employees

250+ Copy answer

Number of global employees

1,000+ Copy answer

Company type

Other Copy answer

Person accountable for environmental sustainability

Oliver Thomas Copy answer

Section 2 – Your company’s energy usage

Category of emissions measured eg: scope 1,2,3

Scope 1, Scope 2, Scope 3 Copy answer

Reduction strategies in place for energy use

We have migrated all our UK offices to 100% renewable energy sources and use energy efficient light bulbs wherever possible. All photocopiers and PCs are compliant with the relevant energy efficiency standard; we run efficient heating and hot water systems, small cisterns and passive infra-red sensors (PIR) which minimise water use, and low traffic office areas such as stairwells, toilets, offices and meeting rooms have PIR operated lighting. Copy answer

Environmental sustainability policies, schemes or initiatives in place

Business travel, Everyday recycling, Tech recycling, Single use plastics, Travel to work Copy answer

Percentage of energy usage from renewable sources

91% - 100% (UK only) Copy answer

Can you verify your answer about renewable energy percentage by linking to a publicly available document?

No Copy answer

Carbon offsetting scheme used

No Copy answer

Amount of CO2E offset in 2022?

- Copy answer

Environmental sustainability questions included in procurement activities

Yes Copy answer

Company's environmental sustainability objectives

Ipsos committed to SBTi (the Science-Based Targets Initiative) in July 2023 and we are now on our journey towards net zero carbon emissions by 2050. Copy answer

Section 3 - Industry initiatives

Industry certifications or initiatives

IAB UK Group, Science Based Targets, Eco Vadis Copy answer

Training or engagement programmes for employees

Employees at all levels across the business complete ESG training in their first week and are engaged in generating ideas for new initiatives, such as planting a tree for every UK employee. In addition to Ipsos’ global commitment, notably through the Ipsos Foundation, we strive to strengthen our involvement at the local level and encourage Ipsos employees to participate in humanitarian activities, volunteer work and skills patronage in their countries. Copy answer

Ozone

22/23 questions answered

Download all Ozone answers

Section 1 - About your company

Company name

Ozone Copy answer

Number of UK employees

50-249 Copy answer

Number of global employees

- Copy answer

Company type

Ad Tech or Data Company Copy answer

Person accountable for environmental sustainability

Section 2 – Your company’s energy usage

Category of emissions measured eg: scope 1,2,3

Scope 1, Scope 2, Scope 3 Copy answer

Reduction strategies in place for energy use

Ozone is focused on sustainable growth through emission reduction, with numerous workstreams focused on Scope 3 reduction in particular. Since our programme began in July 2021, average emissions per billion bid requests have reduced by -68%. In 2022 this was -52% against the backdrop of our total bid requests growing three-fold in the same year.

From 2023 onwards our digital emissions have remained relatively flat MoM (tCO2e per billion bid requests) whilst our business continues to grow (bid requests).

1. We have reduced ad tech code on our publishers’ pages while simultaneously building direct connections for our publishers.

2. We have employed machine learning to predict what would be the best performing inventory and filtered out low performing ad requests. We have also moved to edge computing - which processes data closer to the point of generation.

3. We have conducted a full review of our data storage and archiving capability. By restructuring and optimising our data pipeline to determine what data we need to store and for how long, with the remainder moved into cold storage – a process that creates a lot less carbon.

4. We have invested in building direct connections with DSPs, such as our partnership with The Trade Desk. What this has created is a more direct and transparent path which dramatically reduces the carbon generated via multiple hops.

In addition:

- The Manchester team moved to an office which uses renewable energy in Q4 2023 (the London office is already on 100% renewable energy).

- The Poland team are encouraged to work from home which reduces their commuting impact as well as energy consumption in the office.

- The procurement team are now purchasing refurbished laptops and monitors for any new and/or replacement machines.
Copy answer

Environmental sustainability policies, schemes or initiatives in place

Business travel, Everyday recycling, Tech recycling, Single use plastics, Travel to work, Website hosting, Working from home Copy answer

Percentage of energy usage from renewable sources

91% - 100% (UK only) Copy answer

Can you verify your answer about renewable energy percentage by linking to a publicly available document?

View document Copy answer

Carbon offsetting scheme used

No Copy answer

Amount of CO2E offset in 2022?

As above, we don’t offset, we focus our investment on reduction / decarbonisation.
Copy answer

Environmental sustainability questions included in procurement activities

Yes Copy answer

Company's environmental sustainability objectives

We have committed to a 42% reduction of scope 1, 2 and 3 emissions by 2030 and net zero by 2050 Copy answer

Section 3 - Industry initiatives

Industry certifications or initiatives

AdNet Zero, IAB UK Group Copy answer

Training or engagement programmes for employees

Green Element presents their audit findings and recommendations once a year to the whole company and we have subject matter experts who are aligned with each of 5 the Ad Net Zero pillars. Copy answer

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