Environmental Sustainability FAQs

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In 2021, following the early achievement of 2030 targets under our existing plan, the Groupe set up new targets to achieve by 2030, aligned with the 1.5°C scenario of the Paris Agreement. These have been approved by the SBTi and re-assessed in 2022, with a Near-Term target by 2030 and a Long-Term target reaching Net-Zero by 2040:
- 2030 Near-Term target: to reduce by 50%, compared to 2019, the absolute scopes 1+2+3 GHG emissions – including a shift to 100% Renewable Energy by direct source before 2030 and become Carbon Neutral before 2030.
- 40 Long-Term & Net-Zero target: to reduce by 90%, compared to 2019, the absolute scopes 1+2+3 GHG emissions – and to neutralize the remaining 10% of emissions using permanent carbon removals. Copy answer

Business travel, Everyday recycling, Tech recycling, Single use plastics, Travel to work, Website hosting, Working from home Copy answer

91% - 100% (UK only) Copy answer

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In 2020, Publicis Groupe committed to a five-year multi-year project to offset its carbon emissions which includes:
- 90% of the Gandhi/Pawan program, by purchasing Voluntary Carbon Credits (VCCs) financing the deployment of wind farms in three regions: Gujarat, Karnataka, Maharashtra, with a strong social impact, around the education of children and economic empowerment of women. This project is aligned with the United Nations Sustainable Development Goals (SDGs) 7, 8 and 13;
- 10% of VCCs from the forestry project in Madre de Dios, Peru, protecting the primary forest and its biodiversity. This project is aligned with SDGs 8, 13 and 15. Copy answer

In 2022, the Groupe cancelled the equivalent of 24,105 TeqCO2 through VCCs. These reduction and offsetting actions enable Publicis Groupe to achieve carbon neutrality for scopes 1+2 in 2022 (as since 2020), in accordance with the requirements of the Paris Agreement. In 2022, Publicis Groupe included scope 3 emissions related to air transport as part of its business travel in its offset plan. Lastly, Publicis Groupe is also monitoring the development of the first forests in which it participated in 2008 in Cameroon, by financing the planting of 6,000 trees for the Sanaga Forest (Douala – Yaoundé). Copy answer

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In 2003, Publicis Groupe was the first communications company to join the United Nations Global Compact, with a focus on limiting environmental impacts. We since formalized our specific commitment to fight against climate change by signing the United Nations’ Caring for Climate initiative. The Groupe has voluntarily joined other initiatives such as the Carbon Disclosure Project (CDP), adopted TCFD Recommendations (Task Force on Climate-related Financial Disclosure). In 2015, Publicis Groupe signed the French Business Climate Pledge supporting the Paris Agreement and its 1.5° scenario.
Strategy:
In 2021, following the early achievement of 2030 targets under our existing plan, the Groupe set up new targets to achieve by 2030, aligned with the 1.5°C scenario of the Paris Agreement. These have been validated by the SBTi (Science Based Targets Initiative);
2030 Targets are:
- Reduction by 47% for the scopes 1 & 2
- Reduction by 14% for the scope 3
- Shift to 100% Renewable sources of energy
- Achieve Net Zero before 2030. Copy answer

Scope 1, Scope 2, Scope 3 Copy answer

We run on renewable energy Copy answer

Business travel, Everyday recycling, Tech recycling, Travel to work, Website hosting, Working from home Copy answer

91% - 100% (Global) Copy answer

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Scope 1, Scope 2, Scope 3 Copy answer

At SeenThis, sustainability is at the core of everything we do. Our strategy revolves around minimizing our operational footprint while maximizing our handprint — the positive impact we create. Through data-efficient streaming solutions, we enable our clients to reduce the emissions related to their online advertising.

Close to 100% of our emissions are categorized as scope 3. Our emissions reductions strategy is thereby focused on supplier and client engagement, balancing business travel impact, operational data handling, product improvement and data quality enhancement.

Engaging with suppliers and clients: SeenThis will actively engage with both suppliers and clients to collaboratively reduce emissions. This involves assessing the environmental performance of key suppliers and initiating dialogues on emissions reduction strategies.

Balancing business travel impact: SeenThis will continuously evaluate the environmental impact of business travel, weighing its benefits against its carbon footprint.

Optimizing operational data handling: To minimize data waste and its associated energy consumption and carbon footprint, SeenThis will work to improve operational data handling practices.

Technological innovation for positive contribution: SeenThis is continuously working on advancing the data transfer efficiency in theSeenThis streaming technology. Which will minimize downstream emissions, as well as empower clients to further reduce their data waste, related energy, and emissions.

Enhancing data quality for scope 3 emissions: SeenThis will refine the data quality for scope 3 emissions, ensuring a more accurate and comprehensive measurement of environmental impact. Copy answer

Business travel, Everyday recycling, Tech recycling, Single use plastics Copy answer

91% - 100% (Global) Copy answer

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Although we consider that the vast majority of projects financed by carbon credits and offsetting are crucial for the climate, the quantification, permanence and additionality of the emissions related to these are mostly very uncertain and therefore they cannot be used to justify emissions or be used to reach emission reduction targets. For these reasons, we as an organisation focus on reducing our footprint, rather than offsetting it. Copy answer

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Committed to ambitious climate action, SeenThis has validated its near-term target with the Science Based Targets initiative (SBTi). By setting and achieving sciencebased targets, SeenThis contributes to global efforts to limit global warming, ensuring our business practices are in harmony with a low-carbon future.

SeenThis commits through SBTi's SME pathway to reduce scope 1 and scope 2 GHG emissions by 42% by 2030, measured from a 2021 base year. Additionally, we commit to measuring and reducing scope 3 emissions.

SeenThis extends its commitment to the SME Climate Hub, where SeenThis has pledged to achieve net-zero before 2040. By joining this initiative, SeenThis champions climate action within small and medium-sized enterprises, recognizing their vital role in achieving a resilient and sustainable global economy.

SeenThis commits to reaching net-zero by 2040. As part of this commitment, SeenThis pledges to reduce absolute scope 1, 2, and 3 GHG emissions by 90% by 2040, mea Copy answer

Scope 1, Scope 2, Scope 3 Copy answer

Sharethrough has been measuring its entire carbon footprint since 2021. We first ran a deep analysis on our overall company carbon footprint with 51toCarbonZero, taking into consideration our scope 1, 2 and 3 emissions, in order to better track the impact of our actions and to create a plan to decrease our carbon footprint. In addition, we partnered with Scope3, a company specializing in measuring end-to-end emissions from across the media and advertising supply chain, to measure carbon emissions from every campaign delivered on Sharethrough Exchange.

Sharethrough is committed through Science Based Targets Initiative (SBTi) to achieve net zero by 2030 for Scope 1, 2 & 3 emissions. In order to achieve those targets, Sharethrough is implementing internal and external initiatives, such as implementing a sustainable travel policy, purchasing IT equipment from brands with lower embodied emissions, requesting suppliers to implement SBTi targets, etc.

For its advertiser clients, Sharethrough provides detailed reporting on the campaign’s carbon footprint as well as recommendations on how to reduce carbon emissions instead of only focusing on offsetting. In addition to providing campaign-level data, we include reporting by domain (total emissions and emissions per one thousand impressions) as well as carbon equivalences and recommendations to reduce carbon emissions without affecting the performance of the campaigns.

Sharethrough’s Green Media Products (GreenPMP™ & Low Emission PMPs ) reduce & compensate for all carbon emissions generated from the media distribution and ad selection processes of the programmatic supply chain. Emissions from media distribution include the CO2e generated by media delivery including CMS, CDNs and hosting services, publishing overhead including employee and office expenses, data transfer and consumer device emissions during consumption. Ad Selection Emissions include the CO2e generated by Ad tech including servers and cloud computing, analytics, network traffic, storage, data providers, and vendor overhead.

In an effort to catalyze sustainability efforts by publishers, Sharethrough launched the Net Zero Publisher Program which pays for the first year of carbon measurement costs through 51toCarbonZero to help publishers gain an accurate understanding of their carbon footprint as a company, allowing them to set net zero targets. Copy answer

Business travel, Everyday recycling, Tech recycling, Single use plastics, Travel to work, Website hosting, Working from home Copy answer

91% - 100% (Global) Copy answer

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Current approved SBTi commitment = Sharethrough Inc. commits to reduce scope 1 and scope 2 GHG emissions 42% by 2030 from a 2021 base year, and to measure and reduce its scope 3 emissions. Sharethrough is also in the process to have its revised Net Zero targets approved and updated by SBTi: net zero by 2030 for Scope 1, 2 & 3 emissions. Copy answer

Scope 1, Scope 2, Scope 3 Copy answer

We are currently awaiting our first Scope 1, 2 and 3 measurement results due Jan 2024 Copy answer

Business travel, Everyday recycling, Tech recycling, Travel to work, Website hosting, Working from home Copy answer

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To achieve NetZero across our own operations by 2025 and across our supply chain by 2030, including emissions generated as a result of media buying and activation. Copy answer

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Everyday recycling, Tech recycling, Single use plastics, Working from home Copy answer

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We are aiming to reduce our scope 1 and 3 carbon emissions in 2024 with the aim of becoming B Corp certified in 2027/28.​ Copy answer

Scope 1, Scope 2, Scope 3 Copy answer

Office guidelines, Cloud Infrastructure optimization, Guidelines to reduce advertising campaign energy consumption (aligned with GARM and IAB playbooks) Copy answer

Business travel, Everyday recycling, Single use plastics, Travel to work, Working from home Copy answer

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Minimize the amount of digital resources (computing, networking, storage) required to run our service and our footprint on user devices, also including activities from suppliers and partners involved. Copy answer

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Focus Agency Group Limited is a marketing company based in Feering, Essex which specialises in both offline and online marketing.
Here at Focus, we believe that companies such as ourselves have a great responsibility towards protecting and preserving the environment in which we are based. We are committed to minimizing our impact upon the environment and creating long-term sustainability, alongside encouraging our partners and those we work with to do the same.
The main objective at Focus is to reduce the amount of waste produced and resourced by the business whilst exploring all avenues of waste reduction. Once this objective is in action, we aim to recycle 100% of the waste produced.

Policy Aims
Within our strategy, we endeavour to:
- Minimise waste by evaluating operations and improving efficiency
- Actively promote recycling internally and amongst partners, customers and suppliers
- Communicate the environmental policy to all staff and encourage their involvement
- Implement a training programme for staff to raise awareness of environmental issues
- Encourage more sustainable purchasing practices by purchasing environmentally responsible items wherever possible
- Encourage all Focus staff to become more environmentally aware at home
- Continuously review our environmental impact as well as ensuring that we are on course to achieve our strategic goals Copy answer

Everyday recycling, Tech recycling, Working from home Copy answer

31% - 40% (UK only) Copy answer

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Our DSP provider StackAdapt offer deals with Scope3 partners where the carbon from the deal is offset to create a sustainable and green marketplace, allowing advertisers to head towards net-zero, while achieving the same great performance. Copy answer

Zero, this is a new initiative we are looking at with clients. Copy answer

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