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Environmental Sustainability FAQs

With this tool, you can view and compare credentials of companies who are committed to reducing the environmental impact of the advertising industry. Understand the steps they are taking to measure and reduce their emissions, their energy use, the policies they have in place to reduce their carbon footprint and to engage and educate their teams, and what they have set out to achieve in the future.

If you are an IAB member and would like to be involved, please get in touch at [email protected]

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Gumtree

16/23 questions answered

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Section 1 - About your company

Company name

Gumtree Copy answer

Number of UK employees

50-249 Copy answer

Number of global employees

We only operate in the UK Copy answer

Company type

Media Owner or Publisher Copy answer

Person accountable for environmental sustainability

Jill Cotton Copy answer

Section 2 – Your company’s energy usage

Category of emissions measured eg: scope 1,2,3

Scope 1, Scope 2 Copy answer

Reduction strategies in place for energy use

Though our business model inherently facilitates the contributions of others to an ecofriendly second-hand economy, we are determined to further reduce the impact of our business practices on the environment. Since January 2021, we have worked with external analysts to monitor our monthly energy use and regularly consider ways to become more energy efficient. This analysis considers the energy use from our operations and other areas, including vehicle emissions from business-related activity. Since April 2022, using the information gathered in analyses of our carbon footprint, we began minimising our carbon emissions by migrating the platform’s infrastructure to Google cloud and reviewing our physical office setup.
To support both the business and broader stakeholders in our aim to reach net zero by 2030, we are committed to publishing annual research to provide insight into the state of the circular economy and demonstrate how we can shift from fast to slower/more sustainable consumption. Copy answer

Environmental sustainability policies, schemes or initiatives in place

Business travel, Everyday recycling, Tech recycling, Travel to work Copy answer

Percentage of energy usage from renewable sources

- Copy answer

Can you verify your answer about renewable energy percentage by linking to a publicly available document?

- Copy answer

Carbon offsetting scheme used

No Copy answer

Amount of CO2E offset in 2022?

- Copy answer

Environmental sustainability questions included in procurement activities

- Copy answer

Company's environmental sustainability objectives

Reduce our carbon emissions to net zero by 2030. Copy answer

Section 3 - Industry initiatives

Industry certifications or initiatives

IAB UK Group Copy answer

Training or engagement programmes for employees

In addition to mitigating our operational impact on the environment, we empower our employees to live more sustainably and provide the opportunity to embody Gumtree’s culture of recommerce. We reward and incentivise our people when they engage with the circular economy. Since 2021, we have a People Ambassador Team (PAP) made up of employees from across the company. PAP is a cross-functional group that serves as the glue between teams and advocates our company culture through everyday interactions. The group provides content for employess at quarterly All Hands meetings, and leadership listens and reacts to shared feedback. Copy answer

Havas Media Network

23/23 questions answered

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Section 1 - About your company

Company name

Havas Media Network Copy answer

Number of UK employees

250+ Copy answer

Number of global employees

1,000+ Copy answer

Company type

Media Agency Copy answer

Person accountable for environmental sustainability

Diya Salhab Copy answer

Section 2 – Your company’s energy usage

Category of emissions measured eg: scope 1,2,3

Scope 1, Scope 2, Scope 3 Copy answer

Reduction strategies in place for energy use

We aim to decrease our scopes 1 and 2 emissions by 71% by 2035.
Our Havas Village London building is supplied by 100% REGO-backed electricity, and we use energy-saving equipment including state-of-the-art lighting systems, we regularly have energy audits to identify any energy saving opportunities, and we work on decreasing our energy consumption year on year.
Copy answer

Environmental sustainability policies, schemes or initiatives in place

Business travel, Everyday recycling, Tech recycling, Single use plastics Copy answer

Percentage of energy usage from renewable sources

91% - 100% (UK only) Copy answer

Can you verify your answer about renewable energy percentage by linking to a publicly available document?

No Copy answer

Carbon offsetting scheme used

The media teams do not offset any carbon, however one of our agencies (split ownership between the Havas Media Network and the Creative Network), has managed small offsets as part of their production jobs through the use of the AdGreen calculator. Copy answer

Amount of CO2E offset in 2022?

Unsure about 2022 - in 2023 we offset 8 tonnes of CO2e. Copy answer

Environmental sustainability questions included in procurement activities

No Copy answer

Company's environmental sustainability objectives

Committed to an ambitious decarbonisation trajectory, Havas Village London/Havas UK and Ireland is committed to achieving the validated Science-Based Targets set by its parent company, Vivendi. These are based on four major objectives:
1. Reduce the greenhouse gas (GHG) emissions linked to its energy consumption (Scopes 1&2) by 71% by 2035. This aligns with the trajectory for limiting climate warming to 1.5°C.
2. Supply 100% of its electricity from low-carbon sources by 2030.
3. Reduce the GHG emissions linked to its operations (business travel, fixed assets, waste, freights…) by 43% by 2035.
4. Involve its suppliers into a decarbonization strategy aligned with the Group’s commitments.
Copy answer

Section 3 - Industry initiatives

Industry certifications or initiatives

AdNet Zero, IAB UK Group, Science Based Targets, Eco Vadis, UN Race to Zero, ISO14001 Copy answer

Training or engagement programmes for employees

All new joiners must complete a mandatory online course on Sustainability that is offered on our internal training platform, Havas University.

As founding members of the Change The Brief Alliance, Havas have also remained committed to using the platform to inspire sustainable behaviour change through our client’s work and have recently renewed our Change the Brief to cover all of our employees across the UK and Ireland.

Additionally, we have recently launched training as part of the Net Zero series of modules offered by AXA's Net Zero school. The purpose of the training is to help our employees understand how clients can drive sustainable change in different industries.

Additionally, we provide monthly training sessions through our “Impact Inspiration” series of presentations that cover different sustainability topics (e.g circular economy, digital sustainability)
Copy answer

Immediate

23/23 questions answered

Download all Immediate answers

Section 1 - About your company

Company name

Immediate Copy answer

Number of UK employees

250+ Copy answer

Number of global employees

250-999 Copy answer

Company type

Media Owner or Publisher Copy answer

Person accountable for environmental sustainability

Michelle Whitehead Copy answer

Section 2 – Your company’s energy usage

Category of emissions measured eg: scope 1,2,3

Scope 1, Scope 2, Scope 3 Copy answer

Reduction strategies in place for energy use

Committed via SBTi short term 30% emissions reduction by 2030 and net zero by 2045. Copy answer

Environmental sustainability policies, schemes or initiatives in place

Business travel, Everyday recycling, Tech recycling, Single use plastics, Travel to work, Website hosting Copy answer

Percentage of energy usage from renewable sources

91% - 100% (UK only) Copy answer

Can you verify your answer about renewable energy percentage by linking to a publicly available document?

View document Copy answer

Carbon offsetting scheme used

We offset via Climate Partners Carbon Neutral Protocol. We offset Scope 1 & 2 emissions plus business travel and staff commuting. We have purchased offsets from the following projects: The Plastic Bank Project (worldwide), an Assisted Natural Regeneration Scheme in Ethiopia and wind energy development in Ovalle, Chile. Copy answer

Amount of CO2E offset in 2022?

462 tonnes Copy answer

Environmental sustainability questions included in procurement activities

Yes Copy answer

Company's environmental sustainability objectives

Our mission is to achieve net-zero, whilst harnessing the power of our brands to inspire sustainable living. We are committed to driving change across four main pillars:
1) Managing our impact
2) Championing Sustainable Sourcing and reducing waste
3) Driving change beyond our operational boundaries
4) Being a platform for change. Our net zero pathway is 30% reduction of emissions by 2030 and 90% reduction of emissions to reach net zero by 2045. Copy answer

Section 3 - Industry initiatives

Industry certifications or initiatives

AdNet Zero, IAB UK Group, Science Based Targets, UN Race to Zero, Isla/Trace, Adgreen, Scope3, PPA Net Zero Group, Hammersmith & Fulham Climate Alliance, Products of Change, Children's Magazine Forum, AOP ESG Group Copy answer

Training or engagement programmes for employees

We host annual climate action days that bring the whole company together focusing on the science of climate change and the role the media can play in educating the public and shifting behaviour change. In addition, the leadership teams have received Net Zero training, our ad teams have received training from The Payback Project, Scope3, AdGreen and Adnet zero. Our events team have received training from We are isla and the legal team from The Chancery Lane Project. Our content teams have received training from Nicky Hawkins and Climate Outreach. In addition, we have run a staff behaviour campaign from Couch to Carbon Zero who have also delivered lunch and learns like How to save the planet in your lunchtime and How to have a sustainable non-Grinch Xmas. Copy answer

Impact Plus

18/23 questions answered

Download all Impact Plus answers

Section 1 - About your company

Company name

Impact Plus Copy answer

Number of UK employees

1-9 Copy answer

Number of global employees

0-249 Copy answer

Company type

Ad Tech or Data Company Copy answer

Person accountable for environmental sustainability

Audrey Danthony Copy answer

Section 2 – Your company’s energy usage

Category of emissions measured eg: scope 1,2,3

Scope 1, Scope 2, Scope 3 Copy answer

Reduction strategies in place for energy use

Impact Plus employees can choose to work remotely to cut down emissions generated from commuting and office activities. We also encourage everyone to take public transport or to cycle to work in service of that goal. In the event that travelling is required within cities, public transport is the default option.

Our Offsite in 2023 was ecodesigned to be as friendly to the environment as possible. That entailed:
The use of a eco-responsible site
Exclusively serving vegetarian meals
All long-distance journeys to attend being made by train

Impact Plus’ data servers are hosted in France, and are low carbon electricity intensity in line with Amazon Web Services (AWS) standards.
From 2024, we will require our external vendors to evaluate their own carbon footprints, including scope 3 emissions, in order to refine the evaluation of our own carbon emissions. Copy answer

Environmental sustainability policies, schemes or initiatives in place

Business travel, Travel to work, Website hosting, Working from home Copy answer

Percentage of energy usage from renewable sources

- Copy answer

Can you verify your answer about renewable energy percentage by linking to a publicly available document?

No Copy answer

Carbon offsetting scheme used

No Copy answer

Amount of CO2E offset in 2022?

- Copy answer

Environmental sustainability questions included in procurement activities

Yes Copy answer

Company's environmental sustainability objectives

We are in the process of setting up our Science Based Target with SBTi to create targets and goals for the reduction of emissions. Copy answer

Section 3 - Industry initiatives

Industry certifications or initiatives

AdNet Zero, Tech Lab Green Supply Path , IAB UK Group, IAB Europe Group, Alliance Digitale (IAB France) Copy answer

Training or engagement programmes for employees

Climate Fresk course attendance
AdNetZero Essentials Certification Copy answer

Influent Media

14/23 questions answered

Download all Influent Media answers

Section 1 - About your company

Company name

Influent Media Copy answer

Number of UK employees

10-49 Copy answer

Number of global employees

0-249 Copy answer

Company type

Media Owner or Publisher Copy answer

Person accountable for environmental sustainability

Neil Higgins Copy answer

Section 2 – Your company’s energy usage

Category of emissions measured eg: scope 1,2,3

Don't know Copy answer

Reduction strategies in place for energy use

- Copy answer

Environmental sustainability policies, schemes or initiatives in place

Everyday recycling, Tech recycling Copy answer

Percentage of energy usage from renewable sources

- Copy answer

Can you verify your answer about renewable energy percentage by linking to a publicly available document?

- Copy answer

Carbon offsetting scheme used

No Copy answer

Amount of CO2E offset in 2022?

- Copy answer

Environmental sustainability questions included in procurement activities

- Copy answer

Company's environmental sustainability objectives

Our plan is to undertake an emissions audit in Q1. With the GHG inventory report we plan to put in place reduction measures over 2024 with long term goal is to achieve B Corp. Copy answer

Section 3 - Industry initiatives

Industry certifications or initiatives

AdNet Zero, IAB UK Group Copy answer

Training or engagement programmes for employees

Staff are encouraged to take the ANZ Essentials Certification Copy answer

Ipsos

21/23 questions answered

Download all Ipsos answers

Section 1 - About your company

Company name

Ipsos Copy answer

Number of UK employees

250+ Copy answer

Number of global employees

1,000+ Copy answer

Company type

Other Copy answer

Person accountable for environmental sustainability

Oliver Thomas Copy answer

Section 2 – Your company’s energy usage

Category of emissions measured eg: scope 1,2,3

Scope 1, Scope 2, Scope 3 Copy answer

Reduction strategies in place for energy use

We have migrated all our UK offices to 100% renewable energy sources and use energy efficient light bulbs wherever possible. All photocopiers and PCs are compliant with the relevant energy efficiency standard; we run efficient heating and hot water systems, small cisterns and passive infra-red sensors (PIR) which minimise water use, and low traffic office areas such as stairwells, toilets, offices and meeting rooms have PIR operated lighting. Copy answer

Environmental sustainability policies, schemes or initiatives in place

Business travel, Everyday recycling, Tech recycling, Single use plastics, Travel to work Copy answer

Percentage of energy usage from renewable sources

91% - 100% (UK only) Copy answer

Can you verify your answer about renewable energy percentage by linking to a publicly available document?

No Copy answer

Carbon offsetting scheme used

No Copy answer

Amount of CO2E offset in 2022?

- Copy answer

Environmental sustainability questions included in procurement activities

Yes Copy answer

Company's environmental sustainability objectives

Ipsos committed to SBTi (the Science-Based Targets Initiative) in July 2023 and we are now on our journey towards net zero carbon emissions by 2050. Copy answer

Section 3 - Industry initiatives

Industry certifications or initiatives

IAB UK Group, Science Based Targets, Eco Vadis Copy answer

Training or engagement programmes for employees

Employees at all levels across the business complete ESG training in their first week and are engaged in generating ideas for new initiatives, such as planting a tree for every UK employee. In addition to Ipsos’ global commitment, notably through the Ipsos Foundation, we strive to strengthen our involvement at the local level and encourage Ipsos employees to participate in humanitarian activities, volunteer work and skills patronage in their countries. Copy answer

Microsoft

21/23 questions answered

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Section 1 - About your company

Company name

Microsoft Copy answer

Number of UK employees

250+ Copy answer

Number of global employees

1,000+ Copy answer

Company type

Platform Copy answer

Person accountable for environmental sustainability

MJ DePalma Copy answer

Section 2 – Your company’s energy usage

Category of emissions measured eg: scope 1,2,3

Scope 1, Scope 2, Scope 3 Copy answer

Reduction strategies in place for energy use
Environmental sustainability policies, schemes or initiatives in place

Business travel, Everyday recycling, Travel to work, Website hosting, Working from home Copy answer

Percentage of energy usage from renewable sources

- Copy answer

Can you verify your answer about renewable energy percentage by linking to a publicly available document?

View document Copy answer

Carbon offsetting scheme used
Amount of CO2E offset in 2022?
Environmental sustainability questions included in procurement activities

Yes Copy answer

Company's environmental sustainability objectives

Section 3 - Industry initiatives

Industry certifications or initiatives

IAB UK Group, IAB Europe Group, IAB Tech Lab Sustainability Working Group, Sustainable Energy for All Copy answer

Training or engagement programmes for employees

Sustainability in Action learning path empowers all employees to become sustainability champions. It provides the foundational knowledge needed to help them accelerate Microsoft’s sustainability goals in carbon, water, waste and ecosystems and make sustainability part of their daily work and life. Copy answer

Mobsta

23/23 questions answered

Download all Mobsta answers

Section 1 - About your company

Company name

Mobsta Copy answer

Number of UK employees

10-49 Copy answer

Number of global employees

0-249 Copy answer

Company type

Ad Tech or Data Company Copy answer

Person accountable for environmental sustainability

Matt Longley Copy answer

Section 2 – Your company’s energy usage

Category of emissions measured eg: scope 1,2,3

Scope 1, Scope 2, Scope 3 Copy answer

Reduction strategies in place for energy use

• We regularly score our supply based on energy consumption and remove the most energy intensive supply as part of BAU operations

• Our understanding of energy consumption by format enables us to optimise media plans towards the lowest intensity formats, whilst balancing overall media performance

• We’ve implemented a streamable video product. This reduces energy consumption within the data transfer process as only viewed content is transferred

• Our offices operate on 100% renewable energy supply

• We do not work with brands who are reliant on sales of fossil fuels
Copy answer

Environmental sustainability policies, schemes or initiatives in place

Business travel, Everyday recycling, Tech recycling, Travel to work, Website hosting, Working from home Copy answer

Percentage of energy usage from renewable sources

91% - 100% (UK only) Copy answer

Can you verify your answer about renewable energy percentage by linking to a publicly available document?

View document Copy answer

Carbon offsetting scheme used
Amount of CO2E offset in 2022?

In 2023 we offset 576 tonnes Copy answer

Environmental sustainability questions included in procurement activities

No Copy answer

Company's environmental sustainability objectives

Section 3 - Industry initiatives

Industry certifications or initiatives

Science Based Targets, UN Race to Zero, B Corp Copy answer

Training or engagement programmes for employees

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