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Environmental Sustainability FAQs

With this tool, you can view and compare credentials of companies who are committed to reducing the environmental impact of the advertising industry. Understand the steps they are taking to measure and reduce their emissions, their energy use, the policies they have in place to reduce their carbon footprint and to engage and educate their teams, and what they have set out to achieve in the future.

If you are an IAB member and would like to be involved, please get in touch at [email protected]

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Vyde

16/22 questions answered

Section 1 - About your company

Company name

Vyde Copy answer

Number of UK employees

10-49 Copy answer

Number of global employees

0-249 Copy answer

Company type

Ad Tech or Data Company Copy answer

Person accountable for environmental sustainability

No Copy answer

Section 2 – Your company’s energy usage

Category of emissions measured eg: scope 1,2,3

Don't know Copy answer

Reduction strategies in place for energy use

No Copy answer

Environmental sustainability policies, schemes or initiatives in place

Travel to work, Working from home Copy answer

Percentage of energy usage from renewable sources

51% - 60% (UK only) Copy answer

Can you verify your answer about renewable energy percentage by linking to a publicly available document?

- Copy answer

Carbon offsetting scheme used

No Copy answer

Amount of CO2E offset in 2022?

- Copy answer

Environmental sustainability questions included in procurement activities

No Copy answer

Company's environmental sustainability objectives

We want to achieve a BCorp certification in the future. Copy answer

Section 3 - Industry initiatives

Industry certifications or initiatives

IAB UK Group Copy answer

Training or engagement programmes for employees

No Copy answer

Chanel

21/23 questions answered

Section 1 - About your company

Company name

Chanel Copy answer

Number of UK employees

250+ Copy answer

Number of global employees

1,000+ Copy answer

Company type

Brand Copy answer

Person accountable for environmental sustainability

Section 2 – Your company’s energy usage

Category of emissions measured eg: scope 1,2,3

Scope 1, Scope 2, Scope 3 Copy answer

Reduction strategies in place for energy use

Chanel commits to be Net Zero by 2040. To achieve this Chanel commits to reduce absolute scope 1 and market based scope 2 GHG emissions 50% by 2030, from a 2021 base year, and reduce absolute scope 3 GHG emissions 42% by 2030, from a 2021 base year. Chanel then commits to reduce absolute scope 1 and market based scope 2, and also scope 3 GHG emissions 90% by 2040, from a 2021 base year.
Chanel also commits to reduce absolute scope 3 GHG Forest, Land and Agriculture (FLAG) emissions 30.3% by 2030, and 72% by 2040, from a 2021 base year Copy answer

Environmental sustainability policies, schemes or initiatives in place

Business travel, Everyday recycling, Tech recycling Copy answer

Percentage of energy usage from renewable sources

91% - 100% (Global) Copy answer

Can you verify your answer about renewable energy percentage by linking to a publicly available document?

View document Copy answer

Carbon offsetting scheme used

{Empty} Copy answer

Amount of CO2E offset in 2022?

- Copy answer

Environmental sustainability questions included in procurement activities

Yes Copy answer

Section 3 - Industry initiatives

Industry certifications or initiatives

IAB UK Group, Science Based Targets, Eco Vadis, RE 100 Copy answer

Training or engagement programmes for employees

Chanel has partnered with the University of Cambridge since 2021, collaborating on executive education programmes and research with different parts of the university including the Institute for Manufacturing, Cambridge Judge Business School and the University of Cambridge Institute for Sustainability Leadership (CISL). In addition, our Sustainability Academy includes learning initiatives for all employees and is designed to equip them with a sustainability mindset and the relevant skills to be agents of change on key sustainability issues, including net-zero Copy answer

Extreme Reach

21/23 questions answered

Section 1 - About your company

Company name

Extreme Reach Copy answer

Number of UK employees

50-249 Copy answer

Number of global employees

1,000+ Copy answer

Company type

Ad Tech or Data Company Copy answer

Person accountable for environmental sustainability

Emma Horton Copy answer

Section 2 – Your company’s energy usage

Category of emissions measured eg: scope 1,2,3

Scope 1, Scope 2, Scope 3 Copy answer

Reduction strategies in place for energy use

We have developed a reduction plan which we will be making public in September 2024.
We are also partnering with 51tocarbonzero to understand and reduce our carbon footprint to reach net zero globally by 2040. Copy answer

Environmental sustainability policies, schemes or initiatives in place

Business travel, Everyday recycling, Tech recycling, Single use plastics, Travel to work, Website hosting, Working from home Copy answer

Percentage of energy usage from renewable sources

11% - 20% (Global) Copy answer

Can you verify your answer about renewable energy percentage by linking to a publicly available document?

No Copy answer

Carbon offsetting scheme used

No Copy answer

Amount of CO2E offset in 2022?

- Copy answer

Environmental sustainability questions included in procurement activities

Yes Copy answer

Company's environmental sustainability objectives

Our XR Extreme Reach teams are committed to achieving net zero by 2040. We will confirm our Scope 1, 2, and 3 targets after our SBTi submission in 2025. Our current commitment is that over the next five years, we will reduce energy consumption by 40% and aggressively cut water usage. By 2030, we will use 100% renewable energy globally. By the end of 2026, all clients will have full transparency into their carbon footprint, and all partners will adhere to our Sustainability Code of Conduct. We will fully engage our team to drive global sustainability efforts. Copy answer

Section 3 - Industry initiatives

Industry certifications or initiatives

AdNet Zero, IAB UK Group, Science Based Targets, Eco Vadis Copy answer

Training or engagement programmes for employees

Ad Net Zero Essentials Course
Business Sustainability Management Course
Regional ballots for local sustainable programs to support
Office engagement reward program for sustainable achievements
Copy answer

Mobsta

23/23 questions answered

Section 1 - About your company

Company name

Mobsta Copy answer

Number of UK employees

10-49 Copy answer

Number of global employees

0-249 Copy answer

Company type

Ad Tech or Data Company Copy answer

Person accountable for environmental sustainability

Matt Longley Copy answer

Section 2 – Your company’s energy usage

Category of emissions measured eg: scope 1,2,3

Scope 1, Scope 2, Scope 3 Copy answer

Reduction strategies in place for energy use

• We regularly score our supply based on energy consumption and remove the most energy intensive supply as part of BAU operations

• Our understanding of energy consumption by format enables us to optimise media plans towards the lowest intensity formats, whilst balancing overall media performance

• We’ve implemented a streamable video product. This reduces energy consumption within the data transfer process as only viewed content is transferred

• Our offices operate on 100% renewable energy supply

• We do not work with brands who are reliant on sales of fossil fuels
Copy answer

Environmental sustainability policies, schemes or initiatives in place

Business travel, Everyday recycling, Tech recycling, Travel to work, Website hosting, Working from home Copy answer

Percentage of energy usage from renewable sources

91% - 100% (UK only) Copy answer

Can you verify your answer about renewable energy percentage by linking to a publicly available document?

View document Copy answer

Amount of CO2E offset in 2022?

In 2023 we offset 576 tonnes Copy answer

Environmental sustainability questions included in procurement activities

No Copy answer

Section 3 - Industry initiatives

Industry certifications or initiatives

Science Based Targets, UN Race to Zero, B Corp Copy answer

Training or engagement programmes for employees

Auto Trader

22/23 questions answered

Section 1 - About your company

Company name

Auto Trader Copy answer

Number of UK employees

250+ Copy answer

Number of global employees

We only operate in the UK Copy answer

Company type

Ad Tech or Data Company Copy answer

Person accountable for environmental sustainability

Kaye Lee Copy answer

Section 2 – Your company’s energy usage

Category of emissions measured eg: scope 1,2,3

Scope 1, Scope 2, Scope 3 Copy answer

Reduction strategies in place for energy use

To reduce our S1 and S2 emissions we are focused on switching 100% of our fleet vehicles to be EV or low emission by 2030 and using renewable energy in our offices. We have implemented energy saving initiatives such as motion sensor lighting. We committed to migrating our data centres fully to the cloud and have already achieved this. We remain committed to reducing overall electricity use by 50% by 2030, and procure 100% renewable for our remaining needs. Our S3 emissions are heavily weighted towards purchased goods and services and use of sold goods - we are working with our procurement team to understand the reduction strategies of our top spend suppliers and we are also looking at the vehicles that the group takes on balance sheet to be sold.
Copy answer

Environmental sustainability policies, schemes or initiatives in place

Business travel, Everyday recycling, Tech recycling, Single use plastics, Travel to work Copy answer

Percentage of energy usage from renewable sources

81% - 90% Copy answer

Can you verify your answer about renewable energy percentage by linking to a publicly available document?
Carbon offsetting scheme used

No Copy answer

Amount of CO2E offset in 2022?

N/A Copy answer

Environmental sustainability questions included in procurement activities

Yes Copy answer

Company's environmental sustainability objectives

Our reduction targets have been validated by the SBTi. Our targets are to reduce S1-S2 by 50% by 2030, reduce S3 by 46.2% over the same timeframe and reduce absolute S1,S2 and S3 by 90% by 2040. We want to minimise our impact on the environment across our own operations and our supply chain, but also use our data, capabilities and voice to influence the automotive industry to support others in the transition to a low carbon economy.
Copy answer

Section 3 - Industry initiatives

Industry certifications or initiatives

IAB UK Group, Science Based Targets Copy answer

Training or engagement programmes for employees

Carbon Literacy
Copy answer

Electric Glue

20/23 questions answered

Section 1 - About your company

Company name

Electric Glue Copy answer

Number of UK employees

10-49 Copy answer

Number of global employees

0-249 Copy answer

Company type

Media Agency Copy answer

Person accountable for environmental sustainability

Gill Brenchley Copy answer

Section 2 – Your company’s energy usage

Category of emissions measured eg: scope 1,2,3

Scope 1, Scope 2 Copy answer

Reduction strategies in place for energy use

No Copy answer

Environmental sustainability policies, schemes or initiatives in place

Everyday recycling, Tech recycling Copy answer

Percentage of energy usage from renewable sources

91% - 100% (UK only) Copy answer

Can you verify your answer about renewable energy percentage by linking to a publicly available document?

No Copy answer

Carbon offsetting scheme used

Ecologi Copy answer

Amount of CO2E offset in 2022?

- Copy answer

Environmental sustainability questions included in procurement activities

No Copy answer

Company's environmental sustainability objectives

We are a B Corp because we are committed to meeting the highest standards of social and environmental performance, transparency, and accountability, reflecting our dedication to making a positive impact on our employees, communities, and the planet. We offset our carbon footprint through Ecologi as part of our broader commitment to sustainability, ensuring that we not only reduce our environmental impact but also actively contribute to global reforestation and carbon reduction projects, supporting a healthier and more sustainable future for all. Copy answer

Section 3 - Industry initiatives

Industry certifications or initiatives

IAB UK Group, IPA Climate charter, BCORP Copy answer

Training or engagement programmes for employees

Carbon Literacy Copy answer

Impact Plus

18/23 questions answered

Section 1 - About your company

Company name

Impact Plus Copy answer

Number of UK employees

1-9 Copy answer

Number of global employees

0-249 Copy answer

Company type

Ad Tech or Data Company Copy answer

Person accountable for environmental sustainability

Audrey Danthony Copy answer

Section 2 – Your company’s energy usage

Category of emissions measured eg: scope 1,2,3

Scope 1, Scope 2, Scope 3 Copy answer

Reduction strategies in place for energy use

Impact Plus employees can choose to work remotely to cut down emissions generated from commuting and office activities. We also encourage everyone to take public transport or to cycle to work in service of that goal. In the event that travelling is required within cities, public transport is the default option.

Our Offsite in 2023 was ecodesigned to be as friendly to the environment as possible. That entailed:
The use of a eco-responsible site
Exclusively serving vegetarian meals
All long-distance journeys to attend being made by train

Impact Plus’ data servers are hosted in France, and are low carbon electricity intensity in line with Amazon Web Services (AWS) standards.
From 2024, we will require our external vendors to evaluate their own carbon footprints, including scope 3 emissions, in order to refine the evaluation of our own carbon emissions. Copy answer

Environmental sustainability policies, schemes or initiatives in place

Business travel, Travel to work, Website hosting, Working from home Copy answer

Percentage of energy usage from renewable sources

- Copy answer

Can you verify your answer about renewable energy percentage by linking to a publicly available document?

No Copy answer

Carbon offsetting scheme used

No Copy answer

Amount of CO2E offset in 2022?

- Copy answer

Environmental sustainability questions included in procurement activities

Yes Copy answer

Company's environmental sustainability objectives

We are in the process of setting up our Science Based Target with SBTi to create targets and goals for the reduction of emissions. Copy answer

Section 3 - Industry initiatives

Industry certifications or initiatives

AdNet Zero, Tech Lab Green Supply Path , IAB UK Group, IAB Europe Group, Alliance Digitale (IAB France) Copy answer

Training or engagement programmes for employees

Climate Fresk course attendance
AdNetZero Essentials Certification Copy answer

Nectar360

21/23 questions answered

Section 1 - About your company

Company name

Nectar360 Copy answer

Number of UK employees

250+ Copy answer

Number of global employees

1,000+ Copy answer

Company type

Ad Tech or Data Company Copy answer

Person accountable for environmental sustainability

Luke Blue Copy answer

Section 2 – Your company’s energy usage

Category of emissions measured eg: scope 1,2,3

Scope 1, Scope 2, Scope 3 Copy answer

Reduction strategies in place for energy use

Scope 1 and 2 target: Reduce Scope 1 & 2 emissions to net zero by 2035. Initiatives include:
• Installation of 100 per cent LED lighting across our estate since 2022, reducing our lighting energy consumption by an average of 70 per cent.
• We are implementing Refrigerated Integrated Heating and Cooling systems, which efficiently electrifies heat in stores, removing the need for natural gas.
• We announced a commitment to buy all the electricity produced over the next 15 years from the newly completed Longhill Burn Wind Farm in Scotland

Scope 3 target: Reduce Scope 3 emissions by 50.4 per cent by 2030 then to net zero by 2050. Copy answer

Environmental sustainability policies, schemes or initiatives in place

Everyday recycling, Tech recycling, Single use plastics, Travel to work, Working from home Copy answer

Percentage of energy usage from renewable sources

91% - 100% (UK only) Copy answer

Can you verify your answer about renewable energy percentage by linking to a publicly available document?

View document Copy answer

Carbon offsetting scheme used

No Copy answer

Amount of CO2E offset in 2022?

- Copy answer

Environmental sustainability questions included in procurement activities

Yes Copy answer

Company's environmental sustainability objectives

Reduce Scope 1 & 2 emissions to net zero by 2035. Reduce Scope 3 emissions by 50.4 per cent by 2030 then to net zero by 2050
See all our environmental sustainability objectives in our report J Sainsbury plc (sainsburys.co.uk) Copy answer

Section 3 - Industry initiatives

Industry certifications or initiatives

Science Based Targets, Eco Vadis, UN Race to Zero Copy answer

Training or engagement programmes for employees

We conduct environmental sustainability training sessions to our colleagues at all levels from the board and to instore colleagues but these are not part of a wider training scheme. Copy answer

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