Environmental Sustainability FAQs

Scope 1, Scope 2, Scope 3 Copy answer

We have developed a reduction plan which we will be making public in September 2024.
We are also partnering with 51tocarbonzero to understand and reduce our carbon footprint to reach net zero globally by 2040. Copy answer

Business travel, Everyday recycling, Tech recycling, Single use plastics, Travel to work, Website hosting, Working from home Copy answer

11% - 20% (Global) Copy answer

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Our XR Extreme Reach teams are committed to achieving net zero by 2040. We will confirm our Scope 1, 2, and 3 targets after our SBTi submission in 2025. Our current commitment is that over the next five years, we will reduce energy consumption by 40% and aggressively cut water usage. By 2030, we will use 100% renewable energy globally. By the end of 2026, all clients will have full transparency into their carbon footprint, and all partners will adhere to our Sustainability Code of Conduct. We will fully engage our team to drive global sustainability efforts. Copy answer

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As part of our commitment to powering sustainable advertising, Fifty has gone beyond ‘carbon neutral’ or ‘net zero’ and removed even more carbon than we emitted last year. As of 2022, we’ve balanced 142.58t tonnes of carbon (110% of our emissions for 2021), while protecting biodiversity and supporting local communities. We also have implemented the Scope3 integration into our platform so can now offer clients:
- An understanding of different media domains’ gCO2PM impacts on a regular basis.
- Optimised media plans towards greener solutions, all linked with our audience targeting.
- The opportunity to responsibly compensate for gCO2PM at campaign-end Copy answer

Business travel, Everyday recycling, Tech recycling, Travel to work, Website hosting, Working from home Copy answer

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Yes, we use Earthly. Earthly helps companies invest in nature through high quality nature-based solutions that remove carbon, restore biodiversity and improve livelihoods. Through their innovative assessment and visualisation tools, businesses demonstrate the value of their investments in nature. Copy answer

142.58t tonnes Copy answer

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We are committed to constantly improving the tools that we offer to clients to help them evaluate their media carbon impact and take steps to reduce or offset them. Firstly we focused on measuring display advertising but we are currently testing other channel models for: social(across platforms, like Facebook, Instagram, TikTok, and Twitter), streaming-video (including CTV, YouTube), dooh (All digital out-of-home including transient and fixed screens) We are also investigating ways to further reduce our infrastructure carbon impact by moving to more energy efficient ARM processor chips and by moving our hosting to regions which have more of their energy supplied through renewables. With our Scope3 integration, our next step will be going beyond domains to measure the impact of social and app data, and we can’t wait to roll out these processes.
- Reducing absolute Scope 1 and 2 greenhouse gas emissions by 84% by 2025 and absolute Scope 3 emissions – including media buying – by 50% by 2030, both from a 2019 base year.
- Sourcing 100% of our electricity from renewable sources by 2025.
- Phase out single-use plastics in our offices. Copy answer

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Focus Agency Group Limited is a marketing company based in Feering, Essex which specialises in both offline and online marketing.
Here at Focus, we believe that companies such as ourselves have a great responsibility towards protecting and preserving the environment in which we are based. We are committed to minimizing our impact upon the environment and creating long-term sustainability, alongside encouraging our partners and those we work with to do the same.
The main objective at Focus is to reduce the amount of waste produced and resourced by the business whilst exploring all avenues of waste reduction. Once this objective is in action, we aim to recycle 100% of the waste produced.

Policy Aims
Within our strategy, we endeavour to:
- Minimise waste by evaluating operations and improving efficiency
- Actively promote recycling internally and amongst partners, customers and suppliers
- Communicate the environmental policy to all staff and encourage their involvement
- Implement a training programme for staff to raise awareness of environmental issues
- Encourage more sustainable purchasing practices by purchasing environmentally responsible items wherever possible
- Encourage all Focus staff to become more environmentally aware at home
- Continuously review our environmental impact as well as ensuring that we are on course to achieve our strategic goals Copy answer

Everyday recycling, Tech recycling, Working from home Copy answer

31% - 40% (UK only) Copy answer

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Our DSP provider StackAdapt offer deals with Scope3 partners where the carbon from the deal is offset to create a sustainable and green marketplace, allowing advertisers to head towards net-zero, while achieving the same great performance. Copy answer

Zero, this is a new initiative we are looking at with clients. Copy answer

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Scope 1, Scope 2, Scope 3 Copy answer

a) giffgaff HQ is based in a BREEAM certified building (rated ‘Excellent’) and EPC Rating A.
b) The building has 50m² solar panels to roof and 200m² of photovoltaic cells. An intelligent lighting control system is used throughout, including LED lighting with perimeter daylight dimming function. Boiling water taps are also installed.
c) giffgaff’s energy supplier provides 100% certified renewable electricity.
d) Annual SECR statement filed with Companies House - 2023 statement
(p.14) and energy use reported in giffgaff’s annual impact report - 2023 impact report (p.29). Copy answer

Business travel, Everyday recycling, Tech recycling, Single use plastics, Travel to work, Website hosting, Working from home Copy answer

91% - 100% (UK only) Copy answer

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a. giffgaff is committed to offsetting its Scope 1 & 2 emissions annually, as part of our broader decarbonisation efforts. giffgaff partners with Ecologi to invest in high quality carbon removal projects in the UK and internationally.
b. Beyond managing and reducing our own emissions, giffgaff has a strong track record in championing industry-led approaches to tackling the climate crisis, adopting planet-positive advertising practices and inviting media partners to invest and collaborate to tackle climate change. Working with MGOMD, and supported by Ecologi, our Up to Good Collective Fund invites media and advertising partners to contribute a percentage of media spend or value from advertising campaigns towards UK-based climate and nature projects. In 2024, the Up To Good Fund secured over £112,000 to support climate and nature, investing in projects focused on reforestation, habitat restoration, biochar production, and enhanced rock weathering for carbon removal. The Fund forms a key pillar of giffgaff’s Responsible Marketing Manifesto. Copy answer

22.3 tCO2e Copy answer

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giffgaff is committed to achieving Net Zero by 2040, ten years ahead of the Paris Agreement. Our carbon reduction goals have been validated by the Science-based Targets Initiative as follows:
a. To reduce absolute scope 1 and 2 GHG emissions 100% by 2030 from a 2020 base year
b. To reduce absolute scope 3 GHG emissions 60% by 2030 from a 2020 base year
c. To reduce absolute scope 1, 2 and 3 GHG emissions by 90% by 2040 from a 2020 base year
As well as continuing its work to champion the decarbonisation of the media industry, giffgaff is also committed to supporting the circular economy, championing refurb and tech recycling. Copy answer

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Global is dedicated to sustainability and energy efficiency. Our warehouses and managed Outdoor estate are ISO 50001 accredited, and we report to the Energy Savings Opportunity Scheme (ESOS) to identify and implement energy-saving measures. Our commercial fleet features the latest low-emission engines, with 10% of our vans fully electric, helping to reduce our carbon footprint. Telematics technology monitors driving habits to improve fuel efficiency. We use energy-efficient LED lighting across offices and warehouses, supported by motion-sensing systems and reminders to minimise energy use. Additionally, we are replacing AM transmitters with energy-efficient DAB+ technology and adopting virtualisation and cloud computing to reduce reliance on physical servers. Copy answer

Everyday recycling, Tech recycling, Single use plastics, Travel to work, Website hosting, Working from home Copy answer

91% - 100% (UK only) Copy answer

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Scope 1, Scope 2, Scope 3 Copy answer

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Everyday recycling, Tech recycling, Website hosting Copy answer

0% - 10% (UK only) Copy answer

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We work with Ecologi to buy Gold Standard offset credits where applicable. Copy answer

162 Tonnes Copy answer

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SBTI validated reduction targets by June 2024 following the route for SME’s: Net Zero by 2050 and as members of Ad Net Zero we are working to achieve neutrality across Scope 1, 2 and 3 by 2030. Copy answer

Scope 1, Scope 2, Scope 3 Copy answer

Office Emissions: We continue to move our people into modern, more energy-efficient and dynamic workspaces. Our investment in campuses around the world will, by 2025, bring 85,000 of our people together in at least 65 net-zero campuses running on electricity from renewable sources. Our strategy focuses on repurposing old, iconic buildings where we reuse as much of the structure and fittings as we can to retain embodied carbon and limit impact. When we acquire any new premises larger than 50,000 square feet, we aim for that space to be certified to an internationally recognised standard such as the US LEED standard or the UK BREEAM standard. We aim to select, design and run our offices in a way that promotes sustainability and wellbeing. To improve how we use energy efficiency across our buildings, in 2023 we rolled out a new playbook across our facilities teams. We have been able to deploy this where we have a level of control over building management systems. For example, in Prague we reduced energy use by up to 46% each month compared to 2022 by controlling the office temperature.

Electricity: WPP is committed to sourcing 100% of its electricity from renewable sources by 2025. We are a member of RE100, a global initiative bringing together businesses committed to 100% renewable electricity to accelerate change towards zero carbon grids at scale. With made significant progress during 2023, purchasing 88% of our electricity from renewable sources (2022: 83%). Copy answer

Business travel, Everyday recycling, Single use plastics, Website hosting Copy answer

91% - 100% (UK only) Copy answer

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- Achieving net zero in our own operations (Scope 1 and 2) by 2025 and across our supply chain (Scope 3) by 2030, including emissions from media buying – an industry first.
- Reducing absolute Scope 1 and 2 greenhouse gas emissions by 84% by 2025 and absolute Scope 3 emissions – including media buying – by 50% by 2030, both from a 2019 base year.
- Sourcing 100% of our electricity from renewable sources by 2025.
- Phase out single-use plastics in our offices. Copy answer

Scope 1, Scope 2, Scope 3 Copy answer

Julie Richards, director sustainability and operational transformation, Guardian News & Media says: “Our second positive impact and sustainability report provides an update on our efforts towards our sustainability goals, highlighting how the Guardian’s purpose runs throughout our operations. We are committed to transparency and accountability, and aim for every aspect of our business to live up to the high standards set by Guardian journalism. It is encouraging to see a reduction of our greenhouse gas emissions by 30% in the last two years, and that we are on track to achieve our longer-term goals. There remains much to do, but this is a really positive start.”

The Guardian says it is also actively investigating ways to assess the impact of its digital advertising supply chain and gain a better understanding of its broader environmental footprint, including its biodiversity impact. As part of these efforts, the organisation is conducting a 12-month trial with Scope3 to assess its carbon footprint in digital advertising and identify areas to reduce emissions. Copy answer

Business travel, Everyday recycling, Tech recycling, Single use plastics, Travel to work, Website hosting, Working from home Copy answer

91% - 100% (UK only) Copy answer

View document Copy answer

No Copy answer

We are pleased to report that in our 2021/22 financial year our emissions were 30% lower than our 2019/20 baseline year (23,907 tonnes CO2e, down from 33,919), representing a really strong start towards achieving our target. Copy answer

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All objectives listed in our available document. Copy answer