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Environmental Sustainability FAQs

With this tool, you can view and compare credentials of companies who are committed to reducing the environmental impact of the advertising industry. Understand the steps they are taking to measure and reduce their emissions, their energy use, the policies they have in place to reduce their carbon footprint and to engage and educate their teams, and what they have set out to achieve in the future.

If you are an IAB member and would like to be involved, please get in touch at [email protected]

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GroupM

23/23 questions answered

Section 1 - About your company

Company name

GroupM Copy answer

Number of UK employees

250+ Copy answer

Number of global employees

1,000+ Copy answer

Company type

Media Agency Copy answer

Person accountable for environmental sustainability

Kane Rabanal Copy answer

Section 2 – Your company’s energy usage

Category of emissions measured eg: scope 1,2,3

Scope 1, Scope 2, Scope 3 Copy answer

Reduction strategies in place for energy use

Office Emissions: We continue to move our people into modern, more energy-efficient and dynamic workspaces. Our investment in campuses around the world will, by 2025, bring 85,000 of our people together in at least 65 net-zero campuses running on electricity from renewable sources. Our strategy focuses on repurposing old, iconic buildings where we reuse as much of the structure and fittings as we can to retain embodied carbon and limit impact. When we acquire any new premises larger than 50,000 square feet, we aim for that space to be certified to an internationally recognised standard such as the US LEED standard or the UK BREEAM standard. We aim to select, design and run our offices in a way that promotes sustainability and wellbeing. In 2022, with our architecture firm BDG, we created a new ESG building assessment tool to help us identify opportunities to reduce energy use, optimise resource use, support our employees' wellbeing needs and create opportunities for circular business models in our materials' use.

Electricity: WPP is committed to sourcing 100% of its electricity from renewable sources by 2025. We are a member of RE100, a global initiative bringing together businesses committed to 100% renewable electricity to accelerate change towards zero carbon grids at scale. We made significant progress during 2022, purchasing 83% of our electricity from renewable sources (2021: 74%). Copy answer

Environmental sustainability policies, schemes or initiatives in place

Business travel, Everyday recycling, Single use plastics, Website hosting Copy answer

Percentage of energy usage from renewable sources

91% - 100% (UK only) Copy answer

Can you verify your answer about renewable energy percentage by linking to a publicly available document?

View document Copy answer

Carbon offsetting scheme used

In 2022 we purchased credits to offset our air travel through Climate Impact Partners, a specialist in carbon market solutions for climate action. During the year we supported three clean cooking projects in Bangladesh, India and Kenya. Together, these projects support ten of the UN Sustainable Development Goals

To offset emissions from air travel we have been purchasing high-quality carbon credits since 2007 and have permanently retired 1.65 million carbon credits, which are charged to each of our agencies to create an internal carbon cost. Copy answer

Amount of CO2E offset in 2022?

55, 662 Copy answer

Environmental sustainability questions included in procurement activities

No Copy answer

Company's environmental sustainability objectives

- Achieving net zero in our own operations (Scope 1 and 2) by 2025 and across our supply chain (Scope 3) by 2030, including emissions from media buying – an industry first.
- Reducing absolute Scope 1 and 2 greenhouse gas emissions by 84% by 2025 and absolute Scope 3 emissions – including media buying – by 50% by 2030, both from a 2019 base year.
- Sourcing 100% of our electricity from renewable sources by 2025.
- Phase out single-use plastics in our offices. Copy answer

Section 3 - Industry initiatives

Industry certifications or initiatives

AdNet Zero, IAB UK Group, Science Based Targets, Eco Vadis, UN Race to Zero, RE 100 Copy answer

Training or engagement programmes for employees

We continue to upskill our people in sustainability, including climate-related issues.

In 2022 we launched a new Green Claims Guide, informed by guidance from regulators such as the UK Competition and Markets Authority and US Federal Trade Commission, and underpinned by legal compliance advice. The guide is designed to help our people worldwide in making environmental claims on behalf of clients that are accurate, authentic and material, and not misleading in any way. The guide provides principles and practical tips for account managers, strategists, creatives and media planners to use from brief to behaviour change. Training sessions share a formula for effective green claims, and give people the chance to explore real case studies and rulings to help them identify and avoid greenwashing.

GroupM rolled out sustainability fundamentals training across the UK.

We delivered tailored sustainability reporting training for finance and risk teams, partnered with Google Cloud to run sustainability training for IT teams, and rolled out targeted tools and resources to eliminate single-use plastics across our offices.

And we continue to offer training through programmes such as AdGreen, an initiative to unite the advertising industry in eliminating the negative environmental impacts of production, and through the Change the Brief Alliance, training creatives and strategists to drive consumer behaviour change and sustainability. Copy answer

Gumtree

16/23 questions answered

Section 1 - About your company

Company name

Gumtree Copy answer

Number of UK employees

50-249 Copy answer

Number of global employees

We only operate in the UK Copy answer

Company type

Media Owner or Publisher Copy answer

Person accountable for environmental sustainability

Jill Cotton Copy answer

Section 2 – Your company’s energy usage

Category of emissions measured eg: scope 1,2,3

Scope 1, Scope 2 Copy answer

Reduction strategies in place for energy use

Though our business model inherently facilitates the contributions of others to an ecofriendly second-hand economy, we are determined to further reduce the impact of our business practices on the environment. Since January 2021, we have worked with external analysts to monitor our monthly energy use and regularly consider ways to become more energy efficient. This analysis considers the energy use from our operations and other areas, including vehicle emissions from business-related activity. Since April 2022, using the information gathered in analyses of our carbon footprint, we began minimising our carbon emissions by migrating the platform’s infrastructure to Google cloud and reviewing our physical office setup.
To support both the business and broader stakeholders in our aim to reach net zero by 2030, we are committed to publishing annual research to provide insight into the state of the circular economy and demonstrate how we can shift from fast to slower/more sustainable consumption. Copy answer

Environmental sustainability policies, schemes or initiatives in place

Business travel, Everyday recycling, Tech recycling, Travel to work Copy answer

Percentage of energy usage from renewable sources

- Copy answer

Can you verify your answer about renewable energy percentage by linking to a publicly available document?

- Copy answer

Carbon offsetting scheme used

No Copy answer

Amount of CO2E offset in 2022?

- Copy answer

Environmental sustainability questions included in procurement activities

- Copy answer

Company's environmental sustainability objectives

Reduce our carbon emissions to net zero by 2030. Copy answer

Section 3 - Industry initiatives

Industry certifications or initiatives

IAB UK Group Copy answer

Training or engagement programmes for employees

In addition to mitigating our operational impact on the environment, we empower our employees to live more sustainably and provide the opportunity to embody Gumtree’s culture of recommerce. We reward and incentivise our people when they engage with the circular economy. Since 2021, we have a People Ambassador Team (PAP) made up of employees from across the company. PAP is a cross-functional group that serves as the glue between teams and advocates our company culture through everyday interactions. The group provides content for employess at quarterly All Hands meetings, and leadership listens and reacts to shared feedback. Copy answer

Immediate

23/23 questions answered

Section 1 - About your company

Company name

Immediate Copy answer

Number of UK employees

250+ Copy answer

Number of global employees

250-999 Copy answer

Company type

Media Owner or Publisher Copy answer

Person accountable for environmental sustainability

Michelle Whitehead Copy answer

Section 2 – Your company’s energy usage

Category of emissions measured eg: scope 1,2,3

Scope 1, Scope 2, Scope 3 Copy answer

Reduction strategies in place for energy use

Committed via SBTi short term 30% emissions reduction by 2030 and net zero by 2045. Copy answer

Environmental sustainability policies, schemes or initiatives in place

Business travel, Everyday recycling, Tech recycling, Single use plastics, Travel to work, Website hosting Copy answer

Percentage of energy usage from renewable sources

91% - 100% (UK only) Copy answer

Can you verify your answer about renewable energy percentage by linking to a publicly available document?

View document Copy answer

Carbon offsetting scheme used

We offset via Climate Partners Carbon Neutral Protocol. We offset Scope 1 & 2 emissions plus business travel and staff commuting. We have purchased offsets from the following projects: The Plastic Bank Project (worldwide), an Assisted Natural Regeneration Scheme in Ethiopia and wind energy development in Ovalle, Chile. Copy answer

Amount of CO2E offset in 2022?

462 tonnes Copy answer

Environmental sustainability questions included in procurement activities

Yes Copy answer

Company's environmental sustainability objectives

Our mission is to achieve net-zero, whilst harnessing the power of our brands to inspire sustainable living. We are committed to driving change across four main pillars:
1) Managing our impact
2) Championing Sustainable Sourcing and reducing waste
3) Driving change beyond our operational boundaries
4) Being a platform for change. Our net zero pathway is 30% reduction of emissions by 2030 and 90% reduction of emissions to reach net zero by 2045. Copy answer

Section 3 - Industry initiatives

Industry certifications or initiatives

AdNet Zero, IAB UK Group, Science Based Targets, UN Race to Zero, Isla/Trace, Adgreen, Scope3, PPA Net Zero Group, Hammersmith & Fulham Climate Alliance, Products of Change, Children's Magazine Forum, AOP ESG Group Copy answer

Training or engagement programmes for employees

We host annual climate action days that bring the whole company together focusing on the science of climate change and the role the media can play in educating the public and shifting behaviour change. In addition, the leadership teams have received Net Zero training, our ad teams have received training from The Payback Project, Scope3, AdGreen and Adnet zero. Our events team have received training from We are isla and the legal team from The Chancery Lane Project. Our content teams have received training from Nicky Hawkins and Climate Outreach. In addition, we have run a staff behaviour campaign from Couch to Carbon Zero who have also delivered lunch and learns like How to save the planet in your lunchtime and How to have a sustainable non-Grinch Xmas. Copy answer

Impact+

18/23 questions answered

Section 1 - About your company

Company name

Impact+ Copy answer

Number of UK employees

1-9 Copy answer

Number of global employees

0-249 Copy answer

Company type

Ad Tech or Data Company Copy answer

Person accountable for environmental sustainability

Audrey Danthony Copy answer

Section 2 – Your company’s energy usage

Category of emissions measured eg: scope 1,2,3

Scope 1, Scope 2, Scope 3 Copy answer

Reduction strategies in place for energy use

We have set specific objectives, which include:
- Enforcing a flexible remote work policy
- Limiting work travel wherever possible to favour online meetings, and using public transport (trains, buses) to attend in-person meetings, regardless of the distance

Targets In alignment with our goals, we have established the following specific targets:
- Conduct energy audits for all facilities each year starting 2022
- Monitor and report energy performance annually Copy answer

Environmental sustainability policies, schemes or initiatives in place

Business travel, Website hosting, Working from home Copy answer

Percentage of energy usage from renewable sources

- Copy answer

Can you verify your answer about renewable energy percentage by linking to a publicly available document?

- Copy answer

Carbon offsetting scheme used

As a company, we focus our efforts and resources on the reduction and limitation of emissions across all our operations. Copy answer

Amount of CO2E offset in 2022?

- Copy answer

Environmental sustainability questions included in procurement activities

Yes Copy answer

Company's environmental sustainability objectives

Our core mission is to help advertisers, agencies, adtech and adnetworks reduce their environmental impact, focusing first on carbon reduction. We focus not only on our own company operational sustainability, but also on how to help industry players to reduce their impact. We have also policies in place today which aim to help us minimise our 3 scopes emissions for our operations.​ Copy answer

Section 3 - Industry initiatives

Industry certifications or initiatives

AdNet Zero, Tech Lab Green Supply Path , IAB UK Group, IAB Europe Group Copy answer

Training or engagement programmes for employees

ClimateFresk Copy answer

Influent Media

14/23 questions answered

Section 1 - About your company

Company name

Influent Media Copy answer

Number of UK employees

10-49 Copy answer

Number of global employees

0-249 Copy answer

Company type

Media Owner or Publisher Copy answer

Person accountable for environmental sustainability

Neil Higgins Copy answer

Section 2 – Your company’s energy usage

Category of emissions measured eg: scope 1,2,3

Don't know Copy answer

Reduction strategies in place for energy use

- Copy answer

Environmental sustainability policies, schemes or initiatives in place

Everyday recycling, Tech recycling Copy answer

Percentage of energy usage from renewable sources

- Copy answer

Can you verify your answer about renewable energy percentage by linking to a publicly available document?

- Copy answer

Carbon offsetting scheme used

No Copy answer

Amount of CO2E offset in 2022?

- Copy answer

Environmental sustainability questions included in procurement activities

- Copy answer

Company's environmental sustainability objectives

Our plan is to undertake an emissions audit in Q1. With the GHG inventory report we plan to put in place reduction measures over 2024 with long term goal is to achieve B Corp. Copy answer

Section 3 - Industry initiatives

Industry certifications or initiatives

AdNet Zero, IAB UK Group Copy answer

Training or engagement programmes for employees

Staff are encouraged to take the ANZ Essentials Certification Copy answer

Microsoft

21/23 questions answered

Section 1 - About your company

Company name

Microsoft Copy answer

Number of UK employees

250+ Copy answer

Number of global employees

1,000+ Copy answer

Company type

Platform Copy answer

Person accountable for environmental sustainability

MJ DePalma Copy answer

Section 2 – Your company’s energy usage

Category of emissions measured eg: scope 1,2,3

Scope 1, Scope 2, Scope 3 Copy answer

Environmental sustainability policies, schemes or initiatives in place

Business travel, Everyday recycling, Travel to work, Website hosting, Working from home Copy answer

Percentage of energy usage from renewable sources

- Copy answer

Can you verify your answer about renewable energy percentage by linking to a publicly available document?

View document Copy answer

Environmental sustainability questions included in procurement activities

Yes Copy answer

Company's environmental sustainability objectives

Section 3 - Industry initiatives

Industry certifications or initiatives

IAB UK Group, IAB Europe Group, IAB Tech Lab Sustainability Working Group, Sustainable Energy for All Copy answer

Training or engagement programmes for employees

Sustainability in Action learning path empowers all employees to become sustainability champions. It provides the foundational knowledge needed to help them accelerate Microsoft’s sustainability goals in carbon, water, waste and ecosystems and make sustainability part of their daily work and life. Copy answer

Nano Interactive

21/23 questions answered

Section 1 - About your company

Company name

Nano Interactive Copy answer

Number of UK employees

10-49 Copy answer

Number of global employees

0-249 Copy answer

Company type

Ad Tech or Data Company Copy answer

Person accountable for environmental sustainability

Vanessa O'Connell Copy answer

Section 2 – Your company’s energy usage

Category of emissions measured eg: scope 1,2,3

Scope 1, Scope 2, Scope 3 Copy answer

Reduction strategies in place for energy use

Opt for eco friendly food/drink/stationary where possible in business meetings and office food. Actively encourage employees to stay in eco-friendly hotels whilst travelling. Encourage, where possible, for employees to travel via international rail rather than flying. Nano will reduce taxi use for business travel by 50%. Ad Net Zero training available for all staff. Copy answer

Environmental sustainability policies, schemes or initiatives in place

Business travel, Everyday recycling, Single use plastics, Travel to work, Working from home Copy answer

Percentage of energy usage from renewable sources

91% - 100% (UK only) Copy answer

Can you verify your answer about renewable energy percentage by linking to a publicly available document?

View document Copy answer

Carbon offsetting scheme used

No Copy answer

Amount of CO2E offset in 2022?

- Copy answer

Environmental sustainability questions included in procurement activities

Yes Copy answer

Company's environmental sustainability objectives

We conducted a sustainability audit across Scope 1, 2 and 3 in order to understand our impact thoroughly. Our priority is to use this data to deliver reductions in emissions across all possible areas of the business. Where reduction is not possible we will look to offset our emissions in sustainable, compliant, and appropriate ways. Copy answer

Section 3 - Industry initiatives

Industry certifications or initiatives

AdNet Zero, IAB UK Group Copy answer

Training or engagement programmes for employees

- Ad Net Zero training available for all staff (5 modules)
- Zero Emissions Day (Sept 21st for team UK) – One day break from fossil fuels
- “Pick your change” - International Mountain Day (Dec 11th for the team in Serbia) Copy answer

News UK

21/23 questions answered

Section 1 - About your company

Company name

News UK Copy answer

Number of UK employees

250+ Copy answer

Number of global employees

1,000+ Copy answer

Company type

Media Owner or Publisher Copy answer

Person accountable for environmental sustainability

Elsa Gregori Copy answer

Section 2 – Your company’s energy usage

Category of emissions measured eg: scope 1,2,3

Scope 1, Scope 2, Scope 3 Copy answer

Reduction strategies in place for energy use

The vast majority of energy-saving “quick wins” have been implemented, however, energy-efficiency working groups at Newsprinters and our headquarters at London Bridge continue to work to try to identify opportunities for saving energy. Working closely with the facilities teams, we utilise our BMS systems to interrogate our energy usage data and identify innovations that can increase energy efficiency, including changes to plant operation times, altered set points and new equipment, such as LED lighting. Copy answer

Environmental sustainability policies, schemes or initiatives in place

Everyday recycling, Single use plastics, Travel to work, Website hosting, Working from home Copy answer

Percentage of energy usage from renewable sources

41% - 50% (UK only) Copy answer

Can you verify your answer about renewable energy percentage by linking to a publicly available document?

View document Copy answer

Carbon offsetting scheme used

No Copy answer

Amount of CO2E offset in 2022?

- Copy answer

Environmental sustainability questions included in procurement activities

Yes Copy answer

Company's environmental sustainability objectives

As part of News Corp, News UK is committed to the following environmental sustainability objectives: 65% reduction in Scope 1 & 2 emissions by 2030 from a 2016 baseline (Science-Based Target) 25% reduction in Scope 3 emissions by 2030 from a 2021 baseline (Science-Based Target) Achieve net zero emissions by 2050 Source 100% of publication paper from certified sources by 2025. Copy answer

Section 3 - Industry initiatives

Industry certifications or initiatives

AdNet Zero, Science Based Targets, ISO14001 Copy answer

Training or engagement programmes for employees

News Corp provides all employees the opportunity to attend a training programme delivered by the Carbonauts, as well as webinars and events delivered by our recycling partner, Recorra. Copy answer