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Environmental Sustainability FAQs

With this tool, you can view and compare credentials of companies who are committed to reducing the environmental impact of the advertising industry. Understand the steps they are taking to measure and reduce their emissions, their energy use, the policies they have in place to reduce their carbon footprint and to engage and educate their teams, and what they have set out to achieve in the future.

If you are an IAB member and would like to be involved, please get in touch at [email protected]

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Criteo

23/23 questions answered

Download all Criteo answers

Section 1 - About your company

Company name

Criteo Copy answer

Number of UK employees

50-249 Copy answer

Number of global employees

1,000+ Copy answer

Company type

Ad Tech or Data Company Copy answer

Person accountable for environmental sustainability

Justin Tabarin Copy answer

Section 2 – Your company’s energy usage

Category of emissions measured eg: scope 1,2,3

Scope 1, Scope 2, Scope 3 Copy answer

Reduction strategies in place for energy use

We have submitted our reduction targets to SBTI and are currently awaiting their approval.
In parallel, 100% of the data centers’ energy consumption is supplied from decarbonized sources or offset through certificates. Criteo takes numerous actions aimed at reducing the energy consumption of offices, such as automatically switching lighting off at night or relying on motion sensors, using energy-efficient LED lighting, configuring all laptop’s default settings to go into sleep mode when the laptop is not used and into low battery mode (lower energy consumption) when it is not plugged in. Copy answer

Environmental sustainability policies, schemes or initiatives in place

Business travel, Everyday recycling, Tech recycling, Working from home Copy answer

Percentage of energy usage from renewable sources

91% - 100% (Global) Copy answer

Can you verify your answer about renewable energy percentage by linking to a publicly available document?

View document Copy answer

Carbon offsetting scheme used

In 2022, all emissions related to business trips and hotels have been offset with VCS certified credits through a partnership with the non- profit Tree-nation. Copy answer

Amount of CO2E offset in 2022?

6 082.4 tCO2eq Copy answer

Environmental sustainability questions included in procurement activities

Yes Copy answer

Company's environmental sustainability objectives

At Criteo, sustainability means reimagining how we continue to develop our business, all while reducing our environmental footprint. We have submitted our reduction targets to SBTI and are currently awaiting their approval. We also submitted the CDP questionnaire in 2023 and were awarded a Bronze medal by Ecovadis. Copy answer

Section 3 - Industry initiatives

Industry certifications or initiatives

Science Based Targets, Eco Vadis Copy answer

Training or engagement programmes for employees

At Criteo, we have an ERG (Employee Resource Groups), the Green Community, which raises awareness about environmental issues among employees. Our group of nearly 500 passionate volunteers leads actions during celebrations such as Earth Day, with, for instance, clean-ups held in seven cities and by collecting 159.8 kg of waste in 2022. our community also develops awareness content such as the Green Guidelines, which provide tips for our employees in adopting environmentally friendly behaviors in the office.
In addition, our Green Community members have designed a Green Learning Path providing information to raise employees' awareness on environmental issues. Copy answer

december19

21/23 questions answered

Download all december19 answers

Section 1 - About your company

Company name

december19 Copy answer

Number of UK employees

10-49 Copy answer

Number of global employees

0-249 Copy answer

Company type

Media Agency Copy answer

Person accountable for environmental sustainability

Dave Barnett Copy answer

Section 2 – Your company’s energy usage

Category of emissions measured eg: scope 1,2,3

Don't know Copy answer

Reduction strategies in place for energy use

We are a certified B Corp and have targets in place. Copy answer

Environmental sustainability policies, schemes or initiatives in place

Everyday recycling, Tech recycling, Single use plastics Copy answer

Percentage of energy usage from renewable sources

91% - 100% (UK only) Copy answer

Can you verify your answer about renewable energy percentage by linking to a publicly available document?

View document Copy answer

Carbon offsetting scheme used

No Copy answer

Amount of CO2E offset in 2022?

- Copy answer

Environmental sustainability questions included in procurement activities

Yes Copy answer

Company's environmental sustainability objectives

We have a 2 year plan to improve on all areas of B Corp
Firstly setting targets for our emissions
Verification that we dispose of hazardous waste
Continue to push media owners on creating environmentally friendly media solutions
Adding recycled paper to OOH plans Copy answer

Section 3 - Industry initiatives

Industry certifications or initiatives

AdNet Zero, IAB UK Group, B Corps certified Copy answer

Training or engagement programmes for employees

IPA Ad Net Zero certification Copy answer

Dentsu UK

22/23 questions answered

Download all Dentsu UK answers

Section 1 - About your company

Company name

Dentsu UK Copy answer

Number of UK employees

250+ Copy answer

Number of global employees

1,000+ Copy answer

Company type

Media Agency Copy answer

Person accountable for environmental sustainability

Section 2 – Your company’s energy usage

Category of emissions measured eg: scope 1,2,3

Scope 1, Scope 2, Scope 3 Copy answer

Reduction strategies in place for energy use
Environmental sustainability policies, schemes or initiatives in place

Business travel, Everyday recycling, Tech recycling, Single use plastics, Travel to work, Website hosting, Working from home Copy answer

Percentage of energy usage from renewable sources

91% - 100% (Global) Copy answer

Can you verify your answer about renewable energy percentage by linking to a publicly available document?

View document Copy answer

Carbon offsetting scheme used
Amount of CO2E offset in 2022?

- Copy answer

Environmental sustainability questions included in procurement activities

Yes Copy answer

Company's environmental sustainability objectives

Section 3 - Industry initiatives

Industry certifications or initiatives

AdNet Zero, Science Based Targets, Eco Vadis, RE 100, ISO14001 Copy answer

Training or engagement programmes for employees

We partner with Cambridge Institute of Sustainability Leadership to create bespoke learning modules and pathways for all levels in our organisation. Copy answer

Ebiquity

21/23 questions answered

Download all Ebiquity answers

Section 1 - About your company

Company name

Ebiquity Copy answer

Number of UK employees

50-249 Copy answer

Number of global employees

250-999 Copy answer

Company type

Ad Tech or Data Company Copy answer

Person accountable for environmental sustainability

Nick Pugh Copy answer

Section 2 – Your company’s energy usage

Category of emissions measured eg: scope 1,2,3

Scope 1, Scope 2, Scope 3 Copy answer

Reduction strategies in place for energy use

- Hybrid working policy and reducing office-based energy consumption
- Use the findings from our Energy Savings Opportunity Scheme (‘ESOS’) and Streamlined Energy & Carbon Reporting (‘SECR’) assessments to investigate where and
how we can reduce the amount of energy we use, wherever possible
- Switch off lights and electrical equipment when not in use, including the widespread use of motion-sensitive lights
- Adjust heating and cooling with energy consumption in mind, again using automatic sensors and timers
- Take the energy consumption and efficiency of new products into account when purchasing
- Ensure energy is sourced from 100% renewables by 2025
- Select buildings with the highest level of sustainability and eco ratings possible when leasing new office space
- A calendar of global environmental initiatives to educate our staff and inform their at and outside work behaviors
We are working on the company CRP that will be implementing in 2024 Copy answer

Environmental sustainability policies, schemes or initiatives in place

Business travel, Everyday recycling, Tech recycling, Single use plastics, Travel to work, Working from home Copy answer

Percentage of energy usage from renewable sources

91% - 100% (UK only) Copy answer

Can you verify your answer about renewable energy percentage by linking to a publicly available document?

- Copy answer

Carbon offsetting scheme used

We offset our Carbon Emissions via a 3rd party company McGrady Clarke who we partner and work regarding our CFA, CRP etc and other mandatory reporting we need to make. Copy answer

Amount of CO2E offset in 2022?

None as the emissions we needed to offset in 2022 were quite low we are combining our 2022 emissions with our 2023 emissions so that we are able to have a better impact and choice with the project we choose to work with. Copy answer

Environmental sustainability questions included in procurement activities

Yes Copy answer

Company's environmental sustainability objectives

During 2023, we will also prepare our plan to achieve net zero and get ready to report under the Companies (Strategic Report) (Climate-related Financial Disclosure) Regulations 2022 next year. Copy answer

Section 3 - Industry initiatives

Industry certifications or initiatives

IAB UK Group, Eco Vadis Copy answer

Training or engagement programmes for employees

The Green Team educational calendar
AdNetZero certification Copy answer

Encore Digital Media

20/23 questions answered

Download all Encore Digital Media answers

Section 1 - About your company

Company name

Encore Digital Media Copy answer

Number of UK employees

10-49 Copy answer

Number of global employees

0-249 Copy answer

Company type

Media Agency Copy answer

Person accountable for environmental sustainability

Abigale Borsberry Copy answer

Section 2 – Your company’s energy usage

Category of emissions measured eg: scope 1,2,3

Scope 1, Scope 2, Scope 3 Copy answer

Reduction strategies in place for energy use

Conserving energy, water, wood, paper and other resources, particularly those which are scarce or non-renewable, while still providing a safe and comfortable working environment.
Reducing waste through re-use and recycling and by using refurbished and recycled products and materials where such alternatives are economical and suitable.
Reducing and measuring the impact of a reduction in travel both domestically and Internationally.
When making any purchasing decision, prioritising those products that have a lesser or reduced effect on human health and the environment when compared with competing products that serve the same purpose. Copy answer

Environmental sustainability policies, schemes or initiatives in place

Business travel, Everyday recycling, Tech recycling, Single use plastics, Travel to work, Website hosting, Working from home Copy answer

Percentage of energy usage from renewable sources

81% - 90% (UK only) Copy answer

Can you verify your answer about renewable energy percentage by linking to a publicly available document?

- Copy answer

Carbon offsetting scheme used

We have ring-fenced a carbon offsetting budget again in FY24 (as we did in FY23). We will be investing this money with a carbon removal company. We are currently in late-stage discussion with two – Climate Vault and Cur8, a decision for which will be made by year end.
The offsetting budget in FY23 has been put towards covering part of our LED lighting implementation work at our Head Office at 60 Great Portland St, London. Copy answer

Amount of CO2E offset in 2022?

- Copy answer

Environmental sustainability questions included in procurement activities

Yes Copy answer

Company's environmental sustainability objectives

Use our business as a force for good by delivering sustainable growth for our clients. Our objectives are to play our part in the low-carbon transition by reducing our carbon emissions in line with a 1.5C pathway and supporting our clients to play their part in the low-carbon transition. FY23 target to reduce emissions by 12.6% per FTE from our FY20 baseline and have achieved a 14% decrease partly as a result of our post-Covid-19 hybrid working model. On our path to net zero by 2050, by FY30 we will aim to reduce our tCO2e per FTE emissions by 34%. Copy answer

Section 3 - Industry initiatives

Industry certifications or initiatives

IAB UK Group, Science Based Targets, Eco Vadis, ISO14001, CDP Disclosure Copy answer

Training or engagement programmes for employees

EMS/ISO 14001 training ahead of embarking on implementation of an EMS in all offices.

#ChangeTheBrief Training – Creatives, planners and account managers all have a role to play in creating work that promotes sustainable lifestyles. They should understand why we need to change the brief, how to bring in stakeholders and have access to expert knowledge and creative stimulus on the behaviour and culture change that will make agencies and clients future-fit.

Green 15 global green team focused on running a programme of communications and initiatives for employees to engage with throughout the year. Having just finished our Sustainable Fashion September initiative which also involved a Swap Shop in our London & New York offices, we’re now preparing for Recycle Week in October.

LearnAmp internal training academy which is where we share/disseminate our Sustainability Policies (Environment, Travel & Expenses, Ethics Group & Scorecard and Carbon Tracking & Targets) AND also where employees can access training related to B Corp (understanding what is is), Environmental Management Systems and more.

Speaker events – in May this year we hosted a speaker event with Paddy Loughman. Copy answer

Fifty

19/23 questions answered

Download all Fifty answers

Section 1 - About your company

Company name

Fifty Copy answer

Number of UK employees

10-49 Copy answer

Number of global employees

0-249 Copy answer

Company type

Ad Tech or Data Company Copy answer

Person accountable for environmental sustainability

Lucie Pearce Copy answer

Section 2 – Your company’s energy usage

Category of emissions measured eg: scope 1,2,3

Scope 1, Scope 2, Scope 3 Copy answer

Reduction strategies in place for energy use

As part of our commitment to powering sustainable advertising, Fifty has gone beyond ‘carbon neutral’ or ‘net zero’ and removed even more carbon than we emitted last year. As of 2022, we’ve balanced 142.58t tonnes of carbon (110% of our emissions for 2021), while protecting biodiversity and supporting local communities. We also have implemented the Scope3 integration into our platform so can now offer clients:
- An understanding of different media domains’ gCO2PM impacts on a regular basis.
- Optimised media plans towards greener solutions, all linked with our audience targeting.
- The opportunity to responsibly compensate for gCO2PM at campaign-end Copy answer

Environmental sustainability policies, schemes or initiatives in place

Business travel, Everyday recycling, Tech recycling, Travel to work, Website hosting, Working from home Copy answer

Percentage of energy usage from renewable sources

- Copy answer

Can you verify your answer about renewable energy percentage by linking to a publicly available document?

- Copy answer

Carbon offsetting scheme used

Yes, we use Earthly. Earthly helps companies invest in nature through high quality nature-based solutions that remove carbon, restore biodiversity and improve livelihoods. Through their innovative assessment and visualisation tools, businesses demonstrate the value of their investments in nature. Copy answer

Amount of CO2E offset in 2022?

142.58t tonnes Copy answer

Environmental sustainability questions included in procurement activities

Yes Copy answer

Company's environmental sustainability objectives

We are committed to constantly improving the tools that we offer to clients to help them evaluate their media carbon impact and take steps to reduce or offset them. Firstly we focused on measuring display advertising but we are currently testing other channel models for: social(across platforms, like Facebook, Instagram, TikTok, and Twitter), streaming-video (including CTV, YouTube), dooh (All digital out-of-home including transient and fixed screens) We are also investigating ways to further reduce our infrastructure carbon impact by moving to more energy efficient ARM processor chips and by moving our hosting to regions which have more of their energy supplied through renewables. With our Scope3 integration, our next step will be going beyond domains to measure the impact of social and app data, and we can’t wait to roll out these processes.
- Reducing absolute Scope 1 and 2 greenhouse gas emissions by 84% by 2025 and absolute Scope 3 emissions – including media buying – by 50% by 2030, both from a 2019 base year.
- Sourcing 100% of our electricity from renewable sources by 2025.
- Phase out single-use plastics in our offices. Copy answer

Section 3 - Industry initiatives

Industry certifications or initiatives

Earthly, Scope3 Copy answer

Training or engagement programmes for employees

We provide one voluntary day per year for all staff, this year some of our team utilised their day to plant new trees in Northampton to restore local environments.
The volunteer day was planned in partnership with Treeapp, a company that helps brands offset their carbon footprints by planting trees on sites all over the globe. Copy answer

Global

21/23 questions answered

Download all Global answers

Section 1 - About your company

Company name

Global Copy answer

Number of UK employees

250+ Copy answer

Number of global employees

1,000+ Copy answer

Company type

Media Owner or Publisher Copy answer

Person accountable for environmental sustainability

Sophie Taylor Copy answer

Section 2 – Your company’s energy usage

Category of emissions measured eg: scope 1,2,3

Scope 1, Scope 2, Scope 3 Copy answer

Reduction strategies in place for energy use

Global's warehouses are ISO 50001 accredited based on our exceptional energy management strategy.
Our commercial fleet all run using the latest, low-emission, energy efficient engines and 10% of our vans are fully electric. This has contributed to the shrinkage of our carbon footprint. In addition, Global has invested in telematics, which tells us about drivers with poor eco-driving habits (aggressive acceleration, speeding and heavy braking) which all add up to increased fuel usage. We have partnered with the Energy Savings Trust to provide eco-driver training and have addressed individual behaviours where necessary.
Global uses energy efficient LED lighting in our offices and warehouses, which has contributed to decreasing our carbon footprint. We also post reminders to switch off appliances and lights in our buildings and in others have introduced motion sensing lighting.
Global is switching off AM broadcast transmitters in favour of investment in DAB+, which is more energy efficient. We continue to adopt virtualisation and cloud computing technology, to reduce the number of physical servers in our IT infrastructure. Copy answer

Environmental sustainability policies, schemes or initiatives in place

Everyday recycling, Tech recycling, Single use plastics, Travel to work, Website hosting, Working from home Copy answer

Percentage of energy usage from renewable sources

91% - 100% (UK only) Copy answer

Can you verify your answer about renewable energy percentage by linking to a publicly available document?

View document Copy answer

Carbon offsetting scheme used

No Copy answer

Amount of CO2E offset in 2022?

- Copy answer

Environmental sustainability questions included in procurement activities

Yes Copy answer

Company's environmental sustainability objectives

Global is committed to achieving Net Zero emissions by 2050 through the UN Race to Zero. As signatories to Ad Net Zero, Global has also committed to making a 90% reduction in its operational emissions, which includes Scopes 1 and 2, and parts of Scope 3 (Business Travel, Water, Paper, and Employee Commuting) by 2030. Copy answer

Section 3 - Industry initiatives

Industry certifications or initiatives

AdNet Zero, Tech Lab Green Supply Path , IAB UK Group, UN Race to Zero, ISO14001 Copy answer

Training or engagement programmes for employees

Global have a Green@Global committee engaging department leaders and inspiring them to take climate action within their teams. Global also has an open Green@Global Workplace group where members can share progress on environmental initiatives, news articles and sustainability trips and tricks. Global’s Environmental Initiatives Manager sends out a quarterly newsletter to summarise recent progress. Select senior leadership have been enrolled in Cambridge Institute for Sustainability Leadership courses, the learnings of which have been shared in ‘Sustainability Sprint’ sessions afterwards with any interested employees. Copy answer

Good-Loop

21/23 questions answered

Download all Good-Loop answers

Section 1 - About your company

Company name

Good-Loop Copy answer

Number of UK employees

10-49 Copy answer

Number of global employees

0-249 Copy answer

Company type

Ad Tech or Data Company Copy answer

Person accountable for environmental sustainability

Hannah Williams Copy answer

Section 2 – Your company’s energy usage

Category of emissions measured eg: scope 1,2,3

Scope 1, Scope 2, Scope 3 Copy answer

Reduction strategies in place for energy use

No Copy answer

Environmental sustainability policies, schemes or initiatives in place

Everyday recycling, Tech recycling, Website hosting Copy answer

Percentage of energy usage from renewable sources

0% - 10% (UK only) Copy answer

Can you verify your answer about renewable energy percentage by linking to a publicly available document?

- Copy answer

Carbon offsetting scheme used

We work with Ecologi to buy Gold Standard offset credits where applicable. Copy answer

Amount of CO2E offset in 2022?

162 Tonnes Copy answer

Environmental sustainability questions included in procurement activities

Yes Copy answer

Company's environmental sustainability objectives

SBTI validated reduction targets by June 2024 following the route for SME’s: Net Zero by 2050 and as members of Ad Net Zero we are working to achieve neutrality across Scope 1, 2 and 3 by 2030. Copy answer

Section 3 - Industry initiatives

Industry certifications or initiatives

AdNet Zero, Tech Lab Green Supply Path , IAB UK Group, IAB Europe Group, Science Based Targets Copy answer

Training or engagement programmes for employees

Majority of company took part in our January 2023 Detox Your Digital Advertising course that we produced for the industry. There will be a second part in Jan 2024.
Internal workshops and training. Copy answer