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Environmental Sustainability FAQs

With this tool, you can view and compare credentials of companies who are committed to reducing the environmental impact of the advertising industry. Understand the steps they are taking to measure and reduce their emissions, their energy use, the policies they have in place to reduce their carbon footprint and to engage and educate their teams, and what they have set out to achieve in the future.

If you are an IAB member and would like to be involved, please get in touch at [email protected]

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Nano Interactive

21/23 questions answered

Section 1 - About your company

Company name

Nano Interactive Copy answer

Number of UK employees

10-49 Copy answer

Number of global employees

0-249 Copy answer

Company type

Ad Tech or Data Company Copy answer

Person accountable for environmental sustainability

Vanessa O'Connell Copy answer

Section 2 – Your company’s energy usage

Category of emissions measured eg: scope 1,2,3

Scope 1, Scope 2, Scope 3 Copy answer

Reduction strategies in place for energy use

Opt for eco friendly food/drink/stationary where possible in business meetings and office food. Actively encourage employees to stay in eco-friendly hotels whilst travelling. Encourage, where possible, for employees to travel via international rail rather than flying. Nano will reduce taxi use for business travel by 50%. Ad Net Zero training available for all staff. Copy answer

Environmental sustainability policies, schemes or initiatives in place

Business travel, Everyday recycling, Single use plastics, Travel to work, Working from home Copy answer

Percentage of energy usage from renewable sources

91% - 100% (UK only) Copy answer

Can you verify your answer about renewable energy percentage by linking to a publicly available document?

View document Copy answer

Carbon offsetting scheme used

No Copy answer

Amount of CO2E offset in 2022?

- Copy answer

Environmental sustainability questions included in procurement activities

Yes Copy answer

Company's environmental sustainability objectives

We conducted a sustainability audit across Scope 1, 2 and 3 in order to understand our impact thoroughly. Our priority is to use this data to deliver reductions in emissions across all possible areas of the business. Where reduction is not possible we will look to offset our emissions in sustainable, compliant, and appropriate ways. Copy answer

Section 3 - Industry initiatives

Industry certifications or initiatives

AdNet Zero, IAB UK Group Copy answer

Training or engagement programmes for employees

- Ad Net Zero training available for all staff (5 modules)
- Zero Emissions Day (Sept 21st for team UK) – One day break from fossil fuels
- “Pick your change” - International Mountain Day (Dec 11th for the team in Serbia) Copy answer

Nectar360

21/23 questions answered

Section 1 - About your company

Company name

Nectar360 Copy answer

Number of UK employees

250+ Copy answer

Number of global employees

1,000+ Copy answer

Company type

Ad Tech or Data Company Copy answer

Person accountable for environmental sustainability

Luke Blue Copy answer

Section 2 – Your company’s energy usage

Category of emissions measured eg: scope 1,2,3

Scope 1, Scope 2, Scope 3 Copy answer

Reduction strategies in place for energy use

Scope 1 and 2 target: Reduce Scope 1 & 2 emissions to net zero by 2035. Initiatives include:
• Installation of 100 per cent LED lighting across our estate since 2022, reducing our lighting energy consumption by an average of 70 per cent.
• We are implementing Refrigerated Integrated Heating and Cooling systems, which efficiently electrifies heat in stores, removing the need for natural gas.
• We announced a commitment to buy all the electricity produced over the next 15 years from the newly completed Longhill Burn Wind Farm in Scotland

Scope 3 target: Reduce Scope 3 emissions by 50.4 per cent by 2030 then to net zero by 2050. Copy answer

Environmental sustainability policies, schemes or initiatives in place

Everyday recycling, Tech recycling, Single use plastics, Travel to work, Working from home Copy answer

Percentage of energy usage from renewable sources

91% - 100% (UK only) Copy answer

Can you verify your answer about renewable energy percentage by linking to a publicly available document?

View document Copy answer

Carbon offsetting scheme used

No Copy answer

Amount of CO2E offset in 2022?

- Copy answer

Environmental sustainability questions included in procurement activities

Yes Copy answer

Company's environmental sustainability objectives

Reduce Scope 1 & 2 emissions to net zero by 2035. Reduce Scope 3 emissions by 50.4 per cent by 2030 then to net zero by 2050
See all our environmental sustainability objectives in our report J Sainsbury plc (sainsburys.co.uk) Copy answer

Section 3 - Industry initiatives

Industry certifications or initiatives

Science Based Targets, Eco Vadis, UN Race to Zero Copy answer

Training or engagement programmes for employees

We conduct environmental sustainability training sessions to our colleagues at all levels from the board and to instore colleagues but these are not part of a wider training scheme. Copy answer

News UK

21/23 questions answered

Section 1 - About your company

Company name

News UK Copy answer

Number of UK employees

250+ Copy answer

Number of global employees

1,000+ Copy answer

Company type

Media Owner or Publisher Copy answer

Person accountable for environmental sustainability

Elsa Gregori Copy answer

Section 2 – Your company’s energy usage

Category of emissions measured eg: scope 1,2,3

Scope 1, Scope 2, Scope 3 Copy answer

Reduction strategies in place for energy use

The vast majority of energy-saving “quick wins” have been implemented, however, energy-efficiency working groups at Newsprinters and our headquarters at London Bridge continue to work to try to identify opportunities for saving energy. Working closely with the facilities teams, we utilise our BMS systems to interrogate our energy usage data and identify innovations that can increase energy efficiency, including changes to plant operation times, altered set points and new equipment, such as LED lighting. Copy answer

Environmental sustainability policies, schemes or initiatives in place

Everyday recycling, Single use plastics, Travel to work, Website hosting, Working from home Copy answer

Percentage of energy usage from renewable sources

41% - 50% (UK only) Copy answer

Can you verify your answer about renewable energy percentage by linking to a publicly available document?

View document Copy answer

Carbon offsetting scheme used

No Copy answer

Amount of CO2E offset in 2022?

- Copy answer

Environmental sustainability questions included in procurement activities

Yes Copy answer

Company's environmental sustainability objectives

As part of News Corp, News UK is committed to the following environmental sustainability objectives: 65% reduction in Scope 1 & 2 emissions by 2030 from a 2016 baseline (Science-Based Target) 25% reduction in Scope 3 emissions by 2030 from a 2021 baseline (Science-Based Target) Achieve net zero emissions by 2050 Source 100% of publication paper from certified sources by 2025. Copy answer

Section 3 - Industry initiatives

Industry certifications or initiatives

AdNet Zero, Science Based Targets, ISO14001 Copy answer

Training or engagement programmes for employees

News Corp provides all employees the opportunity to attend a training programme delivered by the Carbonauts, as well as webinars and events delivered by our recycling partner, Recorra. Copy answer

Omnicom Media Group

20/23 questions answered

Section 1 - About your company

Company name

Omnicom Media Group Copy answer

Number of UK employees

250+ Copy answer

Number of global employees

1,000+ Copy answer

Company type

Media Agency Copy answer

Person accountable for environmental sustainability

Nicki Hare Copy answer

Section 2 – Your company’s energy usage

Category of emissions measured eg: scope 1,2,3

Scope 1, Scope 2, Scope 3 Copy answer

Reduction strategies in place for energy use

No Copy answer

Environmental sustainability policies, schemes or initiatives in place

Business travel, Everyday recycling, Tech recycling, Single use plastics, Travel to work Copy answer

Percentage of energy usage from renewable sources

91% - 100% (Global) Copy answer

Can you verify your answer about renewable energy percentage by linking to a publicly available document?

View document Copy answer

Carbon offsetting scheme used

No Copy answer

Amount of CO2E offset in 2022?

- Copy answer

Environmental sustainability questions included in procurement activities

Yes Copy answer

Company's environmental sustainability objectives

We have signed up to Ad Net Zero and aim to achieve net zero before 2030. Omnicom Group has an approved carbon reduction plan approved by SBTi - with a plan to reduce all emissions by 46.2% in that time. We are also working with media partners and clients to reduce scope 3 emissions through the development of new, greener solutions. Copy answer

Section 3 - Industry initiatives

Industry certifications or initiatives

AdNet Zero, IAB UK Group, Science Based Targets Copy answer

Training or engagement programmes for employees

All employees have ESG training allocated to them. Copy answer

Ozone

22/23 questions answered

Section 1 - About your company

Company name

Ozone Copy answer

Number of UK employees

50-249 Copy answer

Number of global employees

- Copy answer

Company type

Ad Tech or Data Company Copy answer

Person accountable for environmental sustainability

Section 2 – Your company’s energy usage

Category of emissions measured eg: scope 1,2,3

Scope 1, Scope 2, Scope 3 Copy answer

Reduction strategies in place for energy use

Ozone is focused on sustainable growth through emission reduction, with numerous workstreams focused on Scope 3 reduction in particular. Since our programme began in July 2021, average emissions per billion bid requests have reduced by -68%. In 2022 this was -52% against the backdrop of our total bid requests growing three-fold in the same year.

From 2023 onwards our digital emissions have remained relatively flat MoM (tCO2e per billion bid requests) whilst our business continues to grow (bid requests).

1. We have reduced ad tech code on our publishers’ pages while simultaneously building direct connections for our publishers.

2. We have employed machine learning to predict what would be the best performing inventory and filtered out low performing ad requests. We have also moved to edge computing - which processes data closer to the point of generation.

3. We have conducted a full review of our data storage and archiving capability. By restructuring and optimising our data pipeline to determine what data we need to store and for how long, with the remainder moved into cold storage – a process that creates a lot less carbon.

4. We have invested in building direct connections with DSPs, such as our partnership with The Trade Desk. What this has created is a more direct and transparent path which dramatically reduces the carbon generated via multiple hops.

In addition:

- The Manchester team moved to an office which uses renewable energy in Q4 2023 (the London office is already on 100% renewable energy).

- The Poland team are encouraged to work from home which reduces their commuting impact as well as energy consumption in the office.

- The procurement team are now purchasing refurbished laptops and monitors for any new and/or replacement machines.
Copy answer

Environmental sustainability policies, schemes or initiatives in place

Business travel, Everyday recycling, Tech recycling, Single use plastics, Travel to work, Website hosting, Working from home Copy answer

Percentage of energy usage from renewable sources

91% - 100% (UK only) Copy answer

Can you verify your answer about renewable energy percentage by linking to a publicly available document?

View document Copy answer

Carbon offsetting scheme used

No Copy answer

Amount of CO2E offset in 2022?

As above, we don’t offset, we focus our investment on reduction / decarbonisation.
Copy answer

Environmental sustainability questions included in procurement activities

Yes Copy answer

Company's environmental sustainability objectives

We have committed to a 42% reduction of scope 1, 2 and 3 emissions by 2030 and net zero by 2050 Copy answer

Section 3 - Industry initiatives

Industry certifications or initiatives

AdNet Zero, IAB UK Group Copy answer

Training or engagement programmes for employees

Green Element presents their audit findings and recommendations once a year to the whole company and we have subject matter experts who are aligned with each of 5 the Ad Net Zero pillars. Copy answer

Publicis Media

23/23 questions answered

Section 1 - About your company

Company name

Publicis Media Copy answer

Number of UK employees

250+ Copy answer

Number of global employees

1,000+ Copy answer

Company type

Media Owner or Publisher Copy answer

Person accountable for environmental sustainability

Zsofia Hrubi Copy answer

Section 2 – Your company’s energy usage

Category of emissions measured eg: scope 1,2,3

Scope 1, Scope 2, Scope 3 Copy answer

Reduction strategies in place for energy use

In 2021, following the early achievement of 2030 targets under our existing plan, the Groupe set up new targets to achieve by 2030, aligned with the 1.5°C scenario of the Paris Agreement. These have been approved by the SBTi and re-assessed in 2022, with a Near-Term target by 2030 and a Long-Term target reaching Net-Zero by 2040:
- 2030 Near-Term target: to reduce by 50%, compared to 2019, the absolute scopes 1+2+3 GHG emissions – including a shift to 100% Renewable Energy by direct source before 2030 and become Carbon Neutral before 2030.
- 40 Long-Term & Net-Zero target: to reduce by 90%, compared to 2019, the absolute scopes 1+2+3 GHG emissions – and to neutralize the remaining 10% of emissions using permanent carbon removals. Copy answer

Environmental sustainability policies, schemes or initiatives in place

Business travel, Everyday recycling, Tech recycling, Single use plastics, Travel to work, Website hosting, Working from home Copy answer

Percentage of energy usage from renewable sources

91% - 100% (UK only) Copy answer

Can you verify your answer about renewable energy percentage by linking to a publicly available document?

View document Copy answer

Carbon offsetting scheme used

In 2020, Publicis Groupe committed to a five-year multi-year project to offset its carbon emissions which includes:
- 90% of the Gandhi/Pawan program, by purchasing Voluntary Carbon Credits (VCCs) financing the deployment of wind farms in three regions: Gujarat, Karnataka, Maharashtra, with a strong social impact, around the education of children and economic empowerment of women. This project is aligned with the United Nations Sustainable Development Goals (SDGs) 7, 8 and 13;
- 10% of VCCs from the forestry project in Madre de Dios, Peru, protecting the primary forest and its biodiversity. This project is aligned with SDGs 8, 13 and 15. Copy answer

Amount of CO2E offset in 2022?

In 2022, the Groupe cancelled the equivalent of 24,105 TeqCO2 through VCCs. These reduction and offsetting actions enable Publicis Groupe to achieve carbon neutrality for scopes 1+2 in 2022 (as since 2020), in accordance with the requirements of the Paris Agreement. In 2022, Publicis Groupe included scope 3 emissions related to air transport as part of its business travel in its offset plan. Lastly, Publicis Groupe is also monitoring the development of the first forests in which it participated in 2008 in Cameroon, by financing the planting of 6,000 trees for the Sanaga Forest (Douala – Yaoundé). Copy answer

Environmental sustainability questions included in procurement activities

Yes Copy answer

Company's environmental sustainability objectives

In 2003, Publicis Groupe was the first communications company to join the United Nations Global Compact, with a focus on limiting environmental impacts. We since formalized our specific commitment to fight against climate change by signing the United Nations’ Caring for Climate initiative. The Groupe has voluntarily joined other initiatives such as the Carbon Disclosure Project (CDP), adopted TCFD Recommendations (Task Force on Climate-related Financial Disclosure). In 2015, Publicis Groupe signed the French Business Climate Pledge supporting the Paris Agreement and its 1.5° scenario.
Strategy:
In 2021, following the early achievement of 2030 targets under our existing plan, the Groupe set up new targets to achieve by 2030, aligned with the 1.5°C scenario of the Paris Agreement. These have been validated by the SBTi (Science Based Targets Initiative);
2030 Targets are:
- Reduction by 47% for the scopes 1 & 2
- Reduction by 14% for the scope 3
- Shift to 100% Renewable sources of energy
- Achieve Net Zero before 2030. Copy answer

Section 3 - Industry initiatives

Industry certifications or initiatives

AdNet Zero, Science Based Targets, Eco Vadis, 1. GRI standards (Global Reporting Initiative); this is the main structure followed by the Groupe since 2009, including its standards and indicators, as well as its ten principles (GRI 101). The 2022 reporting was prepared in accordance with GRI standards Copy answer

Training or engagement programmes for employees

- Ecologique – Employee Engagement Group
- Povide a way for our people to engage internally and externally to drive sustainability
- Sharing knowledge, building community and awareness-raising to promote sustainability initiatives
- Committed to creating a more sustainable future for all our people, clients and local communities
Additional training programme to be confirmed by 2024 Copy answer

PubMatic

18/23 questions answered

Section 1 - About your company

Company name

PubMatic Copy answer

Number of UK employees

50-249 Copy answer

Number of global employees

1,000+ Copy answer

Company type

Ad Tech or Data Company Copy answer

Person accountable for environmental sustainability

Maria Shcheglakova Copy answer

Section 2 – Your company’s energy usage

Category of emissions measured eg: scope 1,2,3

Scope 1, Scope 2, Scope 3 Copy answer

Reduction strategies in place for energy use

We run on renewable energy Copy answer

Environmental sustainability policies, schemes or initiatives in place

Business travel, Everyday recycling, Tech recycling, Travel to work, Website hosting, Working from home Copy answer

Percentage of energy usage from renewable sources

91% - 100% (Global) Copy answer

Can you verify your answer about renewable energy percentage by linking to a publicly available document?

View document Copy answer

Carbon offsetting scheme used

No Copy answer

Amount of CO2E offset in 2022?

- Copy answer

Environmental sustainability questions included in procurement activities

Yes Copy answer

Company's environmental sustainability objectives

- Copy answer

Section 3 - Industry initiatives

Industry certifications or initiatives

AdNet Zero, IAB UK Group, IAB Europe Group, 51 to carbon zero Copy answer

Training or engagement programmes for employees

- Copy answer

Responsible Marketing Advisory

20/23 questions answered

Section 1 - About your company

Company name
Number of UK employees

10-49 Copy answer

Number of global employees

0-249 Copy answer

Company type

Other Copy answer

Person accountable for environmental sustainability

Hannah Mirza Copy answer

Section 2 – Your company’s energy usage

Category of emissions measured eg: scope 1,2,3

Don't know Copy answer

Reduction strategies in place for energy use

We are based in a BCorp certified office building who does, Work Life.
Copy answer

Environmental sustainability policies, schemes or initiatives in place

Business travel, Everyday recycling, Travel to work, Working from home Copy answer

Percentage of energy usage from renewable sources

- Copy answer

Can you verify your answer about renewable energy percentage by linking to a publicly available document?

As per Work.Life’s Bcorp policies Copy answer

Carbon offsetting scheme used

As per Work.Life’s Bcorp policies Copy answer

Amount of CO2E offset in 2022?

- Copy answer

Environmental sustainability questions included in procurement activities

Yes Copy answer

Company's environmental sustainability objectives

We are currently preparing for BCorp certification and are a business established to help our clients drive their sustainability agenda. Copy answer

Section 3 - Industry initiatives

Industry certifications or initiatives

AdNet Zero, IAB UK Group Copy answer

Training or engagement programmes for employees

All employees have funding for sustainability training, at a minimum carbon literacy through to more formal certificate qualifications. Copy answer

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