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Environmental Sustainability FAQs

With this tool, you can view and compare credentials of companies who are committed to reducing the environmental impact of the advertising industry. Understand the steps they are taking to measure and reduce their emissions, their energy use, the policies they have in place to reduce their carbon footprint and to engage and educate their teams, and what they have set out to achieve in the future.

If you are an IAB member and would like to be involved, please get in touch at [email protected]

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Guardian News & Media Limited

22/23 questions answered

Download all Guardian News & Media Limited answers

Section 1 - About your company

Company name
Number of UK employees

250+ Copy answer

Number of global employees

1,000+ Copy answer

Company type

Media Owner or Publisher Copy answer

Person accountable for environmental sustainability

Julie Richards Copy answer

Section 2 – Your company’s energy usage

Category of emissions measured eg: scope 1,2,3

Scope 1, Scope 2, Scope 3 Copy answer

Reduction strategies in place for energy use

Julie Richards, director sustainability and operational transformation, Guardian News & Media says: “Our second positive impact and sustainability report provides an update on our efforts towards our sustainability goals, highlighting how the Guardian’s purpose runs throughout our operations. We are committed to transparency and accountability, and aim for every aspect of our business to live up to the high standards set by Guardian journalism. It is encouraging to see a reduction of our greenhouse gas emissions by 30% in the last two years, and that we are on track to achieve our longer-term goals. There remains much to do, but this is a really positive start.”

The Guardian says it is also actively investigating ways to assess the impact of its digital advertising supply chain and gain a better understanding of its broader environmental footprint, including its biodiversity impact. As part of these efforts, the organisation is conducting a 12-month trial with Scope3 to assess its carbon footprint in digital advertising and identify areas to reduce emissions. Copy answer

Environmental sustainability policies, schemes or initiatives in place

Business travel, Everyday recycling, Tech recycling, Single use plastics, Travel to work, Website hosting, Working from home Copy answer

Percentage of energy usage from renewable sources

91% - 100% (UK only) Copy answer

Can you verify your answer about renewable energy percentage by linking to a publicly available document?

View document Copy answer

Carbon offsetting scheme used

No Copy answer

Amount of CO2E offset in 2022?

We are pleased to report that in our 2021/22 financial year our emissions were 30% lower than our 2019/20 baseline year (23,907 tonnes CO2e, down from 33,919), representing a really strong start towards achieving our target. Copy answer

Environmental sustainability questions included in procurement activities

Yes Copy answer

Company's environmental sustainability objectives

All objectives listed in our available document. Copy answer

Section 3 - Industry initiatives

Industry certifications or initiatives

AdNet Zero, IAB UK Group, IAB Europe Group, Science Based Targets Copy answer

Training or engagement programmes for employees

This year, we created a new sustainability manager role to support all departments with the measurement and advice they need to embed sustainability into their day-to-day operations.

We have a cross-departmental Sustainability Leadership Group, which is tasked with the planning and delivery of sustainability initiatives across the organisation, such as running a roadshow for all departments showcasing the Guardian’s sustainability ambition and action we are taking to achieve it. We are currently preparing for our Sustainability Week 2023, which will bring our environment journalism to life for staff through talks, documentary screenings and educational events.

In addition, this year we established our Team Green Advertising Working Group, which includes colleagues from the UK, US, and Australia who are tasked with driving and sharing best practice across our advertising business.

Every year, staff participate in our company carbon emissions measurement through our employee commuting and work-from-home survey. Copy answer

WeAre8

21/23 questions answered

Download all WeAre8 answers

Section 1 - About your company

Company name

WeAre8 Copy answer

Number of UK employees

10-49 Copy answer

Number of global employees

0-249 Copy answer

Company type

Platform Copy answer

Person accountable for environmental sustainability

Jessica Jarold Copy answer

Section 2 – Your company’s energy usage

Category of emissions measured eg: scope 1,2,3

Scope 1, Scope 2, Scope 3 Copy answer

Reduction strategies in place for energy use

The goal is to reduce overall carbon emissions by 25% over the next five years, targeting specific areas such as procurement, travel, energy efficiency, cloud computing, and waste management. Copy answer

Environmental sustainability policies, schemes or initiatives in place

Everyday recycling, Website hosting, Working from home Copy answer

Percentage of energy usage from renewable sources

0% - 10% (UK only) Copy answer

Can you verify your answer about renewable energy percentage by linking to a publicly available document?

- Copy answer

Carbon offsetting scheme used

Partnering with Ecologi, a climate solutions provider - we share our advertising revenue with Ecologi, which then supports carbon avoidance projects globally. Copy answer

Amount of CO2E offset in 2022?

872 Tonnes Copy answer

Environmental sustainability questions included in procurement activities

Yes Copy answer

Company's environmental sustainability objectives

Our environmental strategy is underpinned by three key components: Measure - measuring our current carbon footprint and highest impact operations, to understand what can be optimized Reduce - build in operational policies and practices that reduce our direct / indirect carbon emissions Remove - investing in carbon removal initiatives that effectively remove carbon from the environment, and take us on a path to Net Zero This year (2023), we have focused on the first pillar - measuring. We officially completed our first Carbon Footprint calculation, utilizing information from our 2022 operations, through C-Free, a third party carbon consultancy. Copy answer

Section 3 - Industry initiatives

Industry certifications or initiatives

IAB UK Group, IAB Europe Group Copy answer

Training or engagement programmes for employees

Ad Net Zero Essentials Training
Carbon Literacy Project Copy answer

vdx.tv

12/22 questions answered

Download all vdx.tv answers

Section 1 - About your company

Company name

vdx.tv Copy answer

Number of UK employees

1-9 Copy answer

Number of global employees

250-999 Copy answer

Company type

Ad Tech or Data Company Copy answer

Person accountable for environmental sustainability

No Copy answer

Section 2 – Your company’s energy usage

Category of emissions measured eg: scope 1,2,3

Scope 1, Scope 2, Scope 3 Copy answer

Reduction strategies in place for energy use

- Copy answer

Environmental sustainability policies, schemes or initiatives in place

Working from home Copy answer

Percentage of energy usage from renewable sources

21% - 30% Copy answer

Can you verify your answer about renewable energy percentage by linking to a publicly available document?

- Copy answer

Carbon offsetting scheme used

No Copy answer

Amount of CO2E offset in 2022?

- Copy answer

Environmental sustainability questions included in procurement activities

- Copy answer

Company's environmental sustainability objectives

Consistent measurement (we've only measured 2022-2023 so far) and look at ways to reduce travel emissions and working from home emissions (our two greatest global contributors). Copy answer

Section 3 - Industry initiatives

Industry certifications or initiatives

IAB UK Group Copy answer

Training or engagement programmes for employees

- Copy answer

VIOOH

14/23 questions answered

Download all VIOOH answers

Section 1 - About your company

Company name

VIOOH Copy answer

Number of UK employees

50-249 Copy answer

Number of global employees

0-249 Copy answer

Company type

Ad Tech or Data Company Copy answer

Person accountable for environmental sustainability

Helen Miall Copy answer

Section 2 – Your company’s energy usage

Category of emissions measured eg: scope 1,2,3

Scope 1, Scope 2, Scope 3 Copy answer

Reduction strategies in place for energy use

No Copy answer

Environmental sustainability policies, schemes or initiatives in place

Business travel, Everyday recycling, Travel to work, Website hosting, Working from home Copy answer

Percentage of energy usage from renewable sources

- Copy answer

Can you verify your answer about renewable energy percentage by linking to a publicly available document?

- Copy answer

Carbon offsetting scheme used

No Copy answer

Amount of CO2E offset in 2022?

- Copy answer

Environmental sustainability questions included in procurement activities

- Copy answer

Company's environmental sustainability objectives

- Copy answer

Section 3 - Industry initiatives

Industry certifications or initiatives

AdNet Zero, IAB UK Group Copy answer

Training or engagement programmes for employees

Ad Net Zero Essentials Training
Carbon Literacy Project Copy answer

Skyrise

17/23 questions answered

Download all Skyrise answers

Section 1 - About your company

Company name

Skyrise Copy answer

Number of UK employees

10-49 Copy answer

Number of global employees

0-249 Copy answer

Company type

Ad Tech or Data Company Copy answer

Person accountable for environmental sustainability

Gareth Owen Copy answer

Section 2 – Your company’s energy usage

Category of emissions measured eg: scope 1,2,3

Scope 1, Scope 2, Scope 3 Copy answer

Reduction strategies in place for energy use

- Copy answer

Environmental sustainability policies, schemes or initiatives in place

Business travel, Everyday recycling, Tech recycling, Single use plastics, Travel to work, Website hosting, Working from home Copy answer

Percentage of energy usage from renewable sources

61% - 70% (UK only) Copy answer

Can you verify your answer about renewable energy percentage by linking to a publicly available document?

No Copy answer

Carbon offsetting scheme used

No Copy answer

Amount of CO2E offset in 2022?

- Copy answer

Environmental sustainability questions included in procurement activities

- Copy answer

Company's environmental sustainability objectives

To achieve NetZero across our own operations by 2025 and across our supply chain by 2030, including emissions generated as a result of media buying and activation. Copy answer

Section 3 - Industry initiatives

Industry certifications or initiatives

AdNet Zero, IAB UK Group Copy answer

Training or engagement programmes for employees

In-house created and Carbon Literacy Project accredited Carbon Literacy training Copy answer

Responsible Marketing Agency

20/23 questions answered

Download all Responsible Marketing Agency answers

Section 1 - About your company

Company name
Number of UK employees

10-49 Copy answer

Number of global employees

0-249 Copy answer

Company type

Other Copy answer

Person accountable for environmental sustainability

Hannah Mirza Copy answer

Section 2 – Your company’s energy usage

Category of emissions measured eg: scope 1,2,3

Don't know Copy answer

Reduction strategies in place for energy use

We are based in a BCorp certified office building who does, Work Life.
Copy answer

Environmental sustainability policies, schemes or initiatives in place

Business travel, Everyday recycling, Travel to work, Working from home Copy answer

Percentage of energy usage from renewable sources

- Copy answer

Can you verify your answer about renewable energy percentage by linking to a publicly available document?

As per Work.Life’s Bcorp policies Copy answer

Carbon offsetting scheme used

As per Work.Life’s Bcorp policies Copy answer

Amount of CO2E offset in 2022?

- Copy answer

Environmental sustainability questions included in procurement activities

Yes Copy answer

Company's environmental sustainability objectives

We are currently preparing for BCorp certification and are a business established to help our clients drive their sustainability agenda. Copy answer

Section 3 - Industry initiatives

Industry certifications or initiatives

AdNet Zero, IAB UK Group Copy answer

Training or engagement programmes for employees

All employees have funding for sustainability training, at a minimum carbon literacy through to more formal certificate qualifications. Copy answer