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Driving Engagement and Sales with Customer-Centric Case Study Ads: The Hill Group success story
Case Study - PostedThe UK housebuilding industry is currently facing negative connotations, with publishers and individuals reporting unsatisfactory experiences in build quality and brand experience; this is amid a housing crisis and a mounting pressure on the current UK government to address this. Since 1999, The Hill Group have had the vision to be the most trusted housebuilder by creating exceptional homes and sustainable communities. This has been paramount to their success, standing as the third largest...
Using MiQ’s Advanced TV solution to deliver effective & measurable incrementality for IKEA
Case Study - PostedIKEA’s ambition with their Sustainability campaign was to be leaders in life at home, aiming to get consumers, existing and new, to primarily start living more healthily and sustainably at home. They wanted to do this by delivering this message to as many people as possible. To reach this goal, IKEA needed a partner with the data and activation expertise to drive incremental reach on top of their linear TV activity and deliver campaigns that drive conversions in an affordable and sustainable way...
Mustard uses dynamic creative versioning to increase awareness & favourability
Case Study - PostedMustard, a UK-based motor insurance comparison website, was looking to increase brand awareness, favourability, website traffic, and purchase intent. Since the insurance comparison market is over-saturated, this provided a challenge for Mustard to rival competitors and become a well-known brand. Mustard hadn’t previously run a targeted audio campaign, which provided an opportunity to deliver strong results while also proving the effectiveness of dynamically targeted ads.
Pizza Hut Delivery, Say It Now & Navigate Digital deliver new actionable audio ad to satisfy hungry customers
Case Study - PostedSay It Now, the voice assistant adtech firm, partnered with Pizza Hut, the pizza chain with 18,000 restaurants in more than 100 countries, and Navigate Digital, the performance marketing agency for challenger brands, to create a new smart speaker advertising campaign that enables customers to claim a discount against tasty treats simply by saying ‘Alexa, Open Pizza Hut Delivery’. Pizza Hut wanted to be front of the consumer’s mind compared to other food options. It wanted to convert consumer...