Search
Digital Out-of-Home Boost for Automotive Brand in Spain
Case Study - PostedSpanish car manufacturer CUPRA needed to increase brand awareness and foot traffic to its dealerships. CUPRA decided to engage Adsquare as a one-stop partner to run a programmatic DOOH campaign and to measure its drive-to-store campaign in Spain. According to the Financial Times, in 2020 domestic sales of Spanish-made vehicles registered a drop of about 35% compared with 2019. To respond to these challenges and intelligently allocate advertising efforts, CUPRA needed to find an effective...
Programmatic OOH drives increased footfall to high street retailer
Case Study - PostedAs a result of the pandemic, high street retailer have never faced a more pressing need to attract people into their stores. Facing changing restrictions and lockdowns across 2020, our retailer, along with others on the high street were suffering from declining footfall. Last year as the UK headed towards a second national lockdown, Talon Media’s client our retailer decided to activate a programmatic OOH media plan to target segmented audiences with the specific aim of driving footfall from the...
Under Armour and Digitas acknowledge the value and importance of CTV in the current marketing climate
Case Study - PostedSpotX teamed up with Digitas to track audience profiles and incremental user reach across Connected TV (CTV) for Under Armour. Under Armour tasked Digitas and SpotX with promoting new workout products by tapping into the power of CTV advertising. The campaign delivery was executed in the build up to a world heavyweight boxing match streamed around the world.
Starling Bank optimises its partnership programme with automation
Case Study - PostedStarling Bank, a digital challenger bank, based in the UK, wanted to reduce manual processes in its partnership marketing programme which had been hindering growth. Founded in 2014, it is a leading digital bank in the UK, with over 2 million accounts. To promote its app and attract more customers, it launched a small referral program with about 10 content and comparison site partners. This network was tracked and managed via manual processes for approvals, invoicing, and reporting. But these...
CurrencyFair’s revenue grows 98% thanks to partnership automation
Case Study - PostedCurrencyFair has been helping private and business customers to transfer money around the world for over a decade. The company, which was created to assist expats looking for simple ways to move money to and from their new home countries, was facing stagnant affiliate channel growth. It knew that leveraging the right affiliate partners was key to reaching its audience and to achieving its targets, but it had been hindered by a lack of flexibility in its existing programme, which was making it...
JPIMedia revolutionised its data strategy in less than 3 months
Case StudyWith a portfolio of hundreds of websites, the majority of JPIMedia’s inventory is relatively broad, meaning that JPIMedia was struggling to create behavioural audiences based on their media properties. They were also using large amounts of third-party data, with low match rates, and struggled to explain to their buyers how the data was created. Furthermore, a large number of the campaigns running on JPIMedia’s websites are location based and for this reason, it was challenging for the media...
Mondelēz go cookie-less with Nano Interactive
Case StudyMacro context: In today’s digital ecosystem consumers are more privacy conscious than ever before, making it more important for brands to reach, target and connect with audiences in a privacy compliant way that is respectful to the end user. Add to this the recent rise in widely distributed browsers blocking third party cookies by default and the ability for brands to target users through traditional retrospective targeting is being significantly restricted and therefore impacting reach and...
Whiskas puuurfect online cat content to drive digital growth
Case StudyNo industry can avoid adapting to the changes brought by the digital revolution, and the pet care category is no different, with 65% of growth being driven by online sales. In 2015, after many years prioritising mass reach from TV, Whiskas launched its first digital content foray: Kitten Kollege, seeking new ways of resonating with audiences. Whiskas’ first digital venture had been designed as an entertaining content series to respond to search queries around cat care. But Mars also needed to...
Boosting small screen engagement with Twentieth Century Fox
Case StudyTwentieth Century Fox worked with agencies Mindshare and Think Jam to create a YouTube campaign for the release of Deadpool 2. With the aim of utilising the personality of the Deadpool character, a multi-step sequence was devised in order to drive digital downloads, with Deadpool himself personally providing the skip and view messaging. Each bespoke, skippable pre-roll identified where the viewer was on their journey. They were initially served an action-packed trailer. If they watched the full...
Tiffany & Co. achieves sparkling revenue with online optimisation
Case StudyWhen Tiffany & Co. noticed a decline in search interest, it decided to act quickly. The jewellery brand tasked Wavemaker Global with strategically investing in underdeveloped categories to diversify campaign and channel revenue mix. It wanted to develop a framework that could be rolled out to global markets, so the team set out to test new initiatives that would deliver significant change to Tiffany’s customer acquisition online. It used Google’s Smart Shopping Campaigns to categorise products...