Wuntu is a free offers and rewards app launched by Three. Each Wednesday, the app refreshes itself with custom special offers and rewards, across categories including entertainment, travel, food and technology. The objectives of the campaign were to raise awareness of Three’s ‘Wuntu’ rewards app, while communicating the breadth and scale of what it can offer, with a particular focus on maximising coverage on Wednesdays. Conversion to app downloads was key. The challenge was to communicate Wuntu...
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Playrcart drives high quality lead generation for Hyundai with transactional skins in industry first
Case Study - PostedWith a growing demand in Europe for electric vehicles, Hyundai UK has an ambitious objective to increase market share in the coming years. The brand is heavily investing into innovative technologies for customer acquisition across digital channels and focusing on its first-party data strategy.
Say It Now, Mediacom and Tesco deliver Actionable Audio Ad to set Christmas reminders about Tesco’s Christmas deals
Case Study - PostedSay It Now, the voice assistant ad tech firm, partnered with Tesco, the UK’s largest supermarket chain, and Mediacom, the global media agency, to create their first smart speaker audio advertising campaign that enabled smart speaker listeners to receive reminders on Tesco’s weekly Christmas deals by saying ‘Alexa, Open Tesco.’ During the Christmas period, Tesco wanted to ensure that smart speaker listeners did not miss out on any of their deals and that their brand name stayed at the front of...
Homeward Legal gets good Affiliate representation with Awin Access
Case Study - PostedHomeward Legal is a conveyancing services company operating in a fiercely competitive sector, primarily driven by paid search marketing. The business needed another incremental and cost-efficient way to drive new customer acquisitions. It turned to Awin Access to harness its entry level service and test if affiliate marketing could do just that.