Digitas UK was tasked with maximising reach for a sports apparel brand across the United Kingdom and Germany using both Connected TV (CTV) and online video. The brand wanted to achieve a video completion rate (VCR) of at least 70% across both of these channels. By using private marketplace (PMP) deals across multiple publishers (such as SpotX and Smartclip) Digitas UK activated CTV buys across both the UK and Germany.
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Sports apparel brand scores greater reach with Connected TV
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