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Search Intelligence drives a 2x search uplift for Huawei’s smart tech
Case Study - PostedThroughout the pandemic, wearable tech became even more prevalent—driven by heightened interest surrounding health and wellness and increased demand for audio tech at home. The market was exploding and competition was fierce, with worldwide spending on wearable devices totaling $69 billion in 2020. Huawei partnered with Wavemaker UK and Captify to spearhead expansion into the emerging wearable tech space and shift consumer perceptions of Huawei as solely a telcobrand. Through a unique search...
AdInMo & Walk the Walk raise breast cancer awareness among gamers
Case Study - PostedThis case study looks at the brand effectiveness of the hottest new media channel, mobile in-game advertising. Sharing exclusive insights from a brand uplift study carried out by mobile specialists, On Device Research it analyses a campaign from InGamePlay specialists AdInMo on behalf of UK breast cancer charity Walk the Walk.