“Podcasting in the UK is absolutely at the peak of its powers, and if you’re sat there now, and you’re unsure, I guarantee you, by 5:30 pm today - you’ll be converted”, asserted James Chandler, IAB UK’s CMO, opening our last Digital Upfront of 2023. The audience of advertisers and agency planners was treated to an afternoon which focused on connection, storytelling, and advertising potential. Read our top six takeouts… 1. A new home for ‘How To Fail’ Sony Music Entertainment kicked off the day...