Having first launched in 2017, IAB UK’s Gold Standard aims to reduce ad fraud, uphold brand safety, improve the user experience, and aid compliance with GDPR e-privacy law by pulling together existing industry initiatives. For more information about the Gold Standard, how it works and who can get certified, take a look at our FAQs . Over the past six years, we have continually developed the Gold Standard to ensure that it keeps pace with the industry’s challenges. The latest proposed updates to...