Launched in June 2022, the Pilot was based on six ‘ Intermediary and Platform Principles ’ and saw IAB UK members work with the ASA to raise advertisers’ awareness of the rules that apply to their ads online and help the ASA to secure compliance in cases when an advertiser appears unwilling or is unable to comply with the rules. Participating companies were: Adform, Amazon Ads, Google, Index Exchange, Magnite, Meta, Snap Inc., TikTok, Twitter and Yahoo. Under the Pilot arrangements...