Opening January’s edition of The Last Thursday Club, Jon Mew, IAB UK’s CEO, spoke about our newly updated IAB Compass report, which focuses on the potential of digital out-of-home and includes actionable recommendations for how to start advertising in each area. He then went on to welcome our guests - Sophie Harding, Head of Futures and Innovation at Mindshare, Dan Calladine, Head of Media Futures at Carat Global and Phil Rowley, Head of Futures at OMG UK - for a fascinating look at what ad land...