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Any advertising that appears before requested content has loaded, blocking the consumer from progressing until either a countdown has elapsed or the duration of an ad experience has been achieved. These are currently discouraged for desktop web and mobile web experiences due to consumer feedback.

The IAB UK Gold Standard was launched in October 2017, supported by all our board members. It aims to drive up standards in the digital advertising industry by committing signatories to: Reduce ad fraud by implementing or demonstrating support for ads.txt, sellers.json and OpenRTB Supply Chain Object initiative Improve people’s experience of digital advertising by adhering to the Coalition for Better Ads principles and the ‘Better Ads Standards’ Uphold brand safety by obtaining TAG Brand Safety...

Personal data is covered by the General Data Protection Regulation (GDPR) and comprises any information relating to a person who can be directly or indirectly identified in particular by reference to an identifier, including name, identification number, location data or online identifier.

Also known as “ad networks,” a company that provides a single point of contact for sales representation for multiple websites by aggregating all the sites’ advertising inventory. Ad networks are used by advertisers, agencies to reach audiences and by publishers, typically to sell remnant inventory.

A header bidding wrapper or 'container' is a management system used by a publisher to collect bid responses from multiple demand partners in one place. This technology layer allows publishers to more easily manage their partners and to set header bidding standards such as latency.