SMEs using the affiliate channel are achieving considerable success. Including so-sure, a revolutionary social mobile phone insurance provider, that launched its first full-scale affiliate programme with Optimise Media in 2018. The disruptor wanted to grow its sales but, with limited resources and tightly controlled budgets, there was some scepticism about what could really be achieved. Optimise recruited new publishers, targeted relevant demographics, and maintained a fixed cost-per-sale metric...
Search
Performance marketing supports SME so-sure
Case StudyCats Protection raises awareness with mobile-first video ads and Facebook Brand Lift
Case StudyCats Protection – formerly the Cats Protection League – is the UK’s largest feline welfare charity. As well as promoting cat welfare and educating pet owners on the importance of neutering, the charity is perhaps best known for rehoming cats and kittens through its regional centres across the country. The Goal: Cats Protection was keen to get a better understanding of how many more people Facebook could reach alongside its ongoing TV advertising activity. It was also interested in finding out...
CoppaFeel raises health awareness with a self-check Messenger experience
Case StudyCoppaFeel! is a breast cancer awareness charity, based in London. It was founded in 2009 by twin sisters Kristin and Maren Hallenga, after Kristin was diagnosed with breast cancer at the age of 23. The charity’s mission is to educate young people about the disease, and to encourage them to check themselves regularly. The Goal: CoppaFeel! wanted to encourage more younger people in the UK (aged 18–29) to check their breasts and chests regularly, with a friendly educational campaign.
Quintain Living optimises for leads with Facebook’s custom event conversions
Case StudyQuintain Living offers a new, hassle-free approach to London property rentals with its Wembley Park development of high-end, fully furnished apartments. With seven buildings to choose from, Quintain Living caters for diverse requirements, from pet-friendly accommodation to on-site gym facilities. There is no deposit to pay, and no hidden fees. Utilities and free WiFi are all set up and ready to go. The residents also have access to communal rooftop gardens, work-from-home areas and resident...
Index Exchange increased advertising spend with Apartment Therapy through Post-Auction Discounts
Case StudyLike many publishers in today’s climate, the lifestyle publishing company Apartment Therapy, is constantly looking for innovative ways to appeal to today’s buyers and boost ad spend. As the industry stands today, more than 70% of all marketing dollars are swallowed by the Walled Gardens, leaving publishers in a continuous search for additional revenue streams and tools to incentivise ad spend. IX helped Apartment Therapy capture incremental agency spend via a new publisher-controlled...
Index Exchange decreases timeouts for Immediate Media
Case StudyImmediate Media Co, a publishing house headquartered in London, was looking for a technical solution to help increase revenue without sacrificing the user experience — an ask Index Exchange took to the next level. With the help of its technical support teams and first-of-their-kind product developments, Index was able to integrate a number of solutions that have allowed Immediate to thrive, including Adaptive Timeout (which uses machine learning to help increase the number of bids -- and...
Whiskas puuurfect online cat content to drive digital growth
Case StudyNo industry can avoid adapting to the changes brought by the digital revolution, and the pet care category is no different, with 65% of growth being driven by online sales. In 2015, after many years prioritising mass reach from TV, Whiskas launched its first digital content foray: Kitten Kollege, seeking new ways of resonating with audiences. Whiskas’ first digital venture had been designed as an entertaining content series to respond to search queries around cat care. But Mars also needed to...
Boosting small screen engagement with Twentieth Century Fox
Case StudyTwentieth Century Fox worked with agencies Mindshare and Think Jam to create a YouTube campaign for the release of Deadpool 2. With the aim of utilising the personality of the Deadpool character, a multi-step sequence was devised in order to drive digital downloads, with Deadpool himself personally providing the skip and view messaging. Each bespoke, skippable pre-roll identified where the viewer was on their journey. They were initially served an action-packed trailer. If they watched the full...
Tiffany & Co. achieves sparkling revenue with online optimisation
Case StudyWhen Tiffany & Co. noticed a decline in search interest, it decided to act quickly. The jewellery brand tasked Wavemaker Global with strategically investing in underdeveloped categories to diversify campaign and channel revenue mix. It wanted to develop a framework that could be rolled out to global markets, so the team set out to test new initiatives that would deliver significant change to Tiffany’s customer acquisition online. It used Google’s Smart Shopping Campaigns to categorise products...
Sports apparel brand scores greater reach with Connected TV
Case StudyDigitas UK was tasked with maximising reach for a sports apparel brand across the United Kingdom and Germany using both Connected TV (CTV) and online video. The brand wanted to achieve a video completion rate (VCR) of at least 70% across both of these channels. By using private marketplace (PMP) deals across multiple publishers (such as SpotX and Smartclip) Digitas UK activated CTV buys across both the UK and Germany.
Waking up results with Quaker Oats and online video
Case StudyQuaker Oats is a brand with centuries of history and heritage, and a longstanding category leader in markets around the world. Yet for many years its brand platform and communications have been disparate, with own-brand labels squeezing its share. Meanwhile global nutrition trends were helping drive awareness of breakfast as the most important meal of the day. But while the number of breakfast occasions were increasing, the cereal category was in decline. What’s more, people didn’t understand...
No1 Lounges taps into multi-touch attribution to save spend
Case StudyNo1 Lounges offers award-winning airport lounges for travellers, with bars, food and a range of pre-flight services including spas and beds. It wanted to enhance marketing effectiveness through better understanding of channel performance, having recognised that customer journeys today are rarely a linear progression from one point in the sales funnel to another. Its main objective was to reduce pay per click (PPC) spend and identify areas for more effective budget redistribution and growth. It...
Mr Porter uses new style of storytelling to reach shoppers
Case StudyCutting through the holiday noise is a tall order for any brand, especially in a flourishing market like luxury fashion. With so many options to choose from, people are becoming less brand-loyal in favour of brands and creative that speaks to their personal needs. Mr Porter knew one-size-fits-all creative wasn’t going to cut it. So, rather than simply uploading one core ad to YouTube, it partnered with Google’s Unskippable Labs to test the impact of video ad sequences and reach new shoppers. The...