Grey Goose launched its ‘Live Victoriously’ campaign in April 2019 and tasked Digitas with developing the digital media promotion, championing themes of connectivity and engagement. In order to meet the target of driving video views while remaining brand safe, Grey Goose and Digitas partnered with SpotX to utilise its Connected TV (CTV) inventory and quality video placement on desktop and mobile devices. User engagement was a key success metric for these efforts, with the SpotX team developing a...
Search
Grey Goose tunes into increased viewability via CTV
Case StudyGlobal brand taps into search success using geo-level experiments
Case StudyWith multiple brands, one of Analytic Partners’ long-term clients was finding it a challenge to accurately measure the impact of search. However, companies within this fast-moving industry must be relatively agile and adapt to new situations or challenges as quickly as possible to stay on top. The client’s insights team had made it one of their key goals to tackle the issue and find the underlying drivers. Based on previously successful projects, Analytic Partners suggested creating geo-level...
James Villa Holidays uses keywords to tailor destination ads
Case StudyOver the past 35 years, James Villa Holidays have adapted to a rapidly changing travel and hospitality industry by keeping its focus squarely on customers and using technology to its advantage. The company targets a broad audience, including large groups, families, retirees, young couples and LGBT travellers. This makes messaging a challenge when these groups have different ideas about what makes the perfect holiday. In order to reach its broad customer base, the company integrated its Adobe...
Mainline Menswear tailors its advertising to boost results
Case StudyLarge retailers rely on their brand recognition and scale. Smaller companies have to compete in ever more ingenious ways. Launched online in 2004, Mainline Menswear has the distinct advantage of being a nimble, digital-native start-up with a keen focus on customer service and next-day delivery. Though relatively small, the company is growing rapidly. It sells 10,000 items across close to 100 designer brands. With a growing customer base, Mainline Menswear is poised to expand internationally...
How Mobiles.co.uk stayed relevant in a buzzing market
Case StudyWhen almost the entire population of the UK owns some type of mobile device, competition among mobile retailers is fierce. Mobiles.co.uk is the country’s first and longest-running online mobile phone shop. The company prides itself on offering some of the best deals on the market, whether customers want a SIM-only deal or a contract with the latest smartphone. As a value brand, Mobiles.co.uk compete primarily on price. This means it is essential for the company to drive efficiencies and reduce...
JPIMedia revolutionised its data strategy in less than 3 months
Case StudyWith a portfolio of hundreds of websites, the majority of JPIMedia’s inventory is relatively broad, meaning that JPIMedia was struggling to create behavioural audiences based on their media properties. They were also using large amounts of third-party data, with low match rates, and struggled to explain to their buyers how the data was created. Furthermore, a large number of the campaigns running on JPIMedia’s websites are location based and for this reason, it was challenging for the media...
Mondelēz go cookie-less with Nano Interactive
Case StudyMacro context: In today’s digital ecosystem consumers are more privacy conscious than ever before, making it more important for brands to reach, target and connect with audiences in a privacy compliant way that is respectful to the end user. Add to this the recent rise in widely distributed browsers blocking third party cookies by default and the ability for brands to target users through traditional retrospective targeting is being significantly restricted and therefore impacting reach and...
Index Exchange increased advertising spend with Apartment Therapy through Post-Auction Discounts
Case StudyLike many publishers in today’s climate, the lifestyle publishing company Apartment Therapy, is constantly looking for innovative ways to appeal to today’s buyers and boost ad spend. As the industry stands today, more than 70% of all marketing dollars are swallowed by the Walled Gardens, leaving publishers in a continuous search for additional revenue streams and tools to incentivise ad spend. IX helped Apartment Therapy capture incremental agency spend via a new publisher-controlled...
Index Exchange decreases timeouts for Immediate Media
Case StudyImmediate Media Co, a publishing house headquartered in London, was looking for a technical solution to help increase revenue without sacrificing the user experience — an ask Index Exchange took to the next level. With the help of its technical support teams and first-of-their-kind product developments, Index was able to integrate a number of solutions that have allowed Immediate to thrive, including Adaptive Timeout (which uses machine learning to help increase the number of bids -- and...