AppyParking Smart City Parking solution was specifically designed to help those who need to park, whilst providing a powerful kerbside management tool for local authorities to better manage and optimise their assets. The project required close collaboration with two authorities - Harrogate Borough Council, responsible for the operation of off-street parking, and North Yorkshire County Council, the Highways Authority and responsible for the provision of on-street parking.
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AppyParking drives to success with Publicis Media
Case StudyHersey & Son team up with Awin and their affiliate platform
Case StudyHersey & Son is one of the few remaining traditional silversmiths in the UK: a perfect gift destination offering sterling silver jewellery, tableware and unique silver pieces handcrafted in its London workshop. An independent, father and son business, Stewart Hersey wanted to increase reach and sales online in a cost-effective way
Pretty You London choses Awins Affiliate channel
Case StudyCreated in 2014, Pretty You London has established itself as a unique British brand specialising in slippers and nightwear, each with added details to make customers feel special in their own home. The brand’s head designer, Rebecca, has over 30 years of design experience, adding her own touch to each style to create the unique Pretty You London look. Coupled with the best quality faux furs and the softest materials, the brand offers an ageless collection, with each piece featuring signature...
Ivory Ella partners up with micro-influencers
Case StudyIvory Ella approached its agency, BVAccel, with the task of launching and growing a brand-new partner marketing programme. It was excited about partner marketing’s ability to reach untapped markets, and encouraged by the low entry barriers to getting started. The programme goals were to tap into new audiences, leverage existing social influencers more efficiently, and create relationships with other strong partners in time for Q4.
LetsGetChecked Grows with Impacts Partnership cloud
Case StudyLetsGetChecked offers personal health testing services that can be completed from the comfort and privacy of one’s own home Newly launched in 2019, LetsGetChecked set an ambitious goal to acquire new customers and grow transaction volume by 26% each month, which when compounded would result in an incredible annual growth of 1,170%. LetsGetChecked saw that its biggest growth opportunity lay in recruiting new partners, particularly in the home testing vertical. To achieve its annual growth goal...
Impact helps to deliver Purple Carrot to affiliate success
Case StudyPurple Carrot is a plant-based meal-kit delivery service that has been growing rapidly since it came on the meal delivery scene in 2014, but it was beginning to see diminishing returns with its primary marketing channels. Plus, new customer acquisition costs were sky-high. The company decided that the best way to diversify and strengthen its marketing mix was to develop a partnership programme. Given that it would be its first foray into affiliate partnerships, Purple Carrot was intent on...
Le Col pedals to success with affiliate marketing
Case StudyLe Col is a cycling apparel brand and small business based in London. It was looking to grow and reach new customers, so approached Acceleration Partners who recommended an innovative affiliate approach based on three pillars: recruitment, re-activation, and programme technology. Using these pillars alongside the overall increase in the popularity of cycling, Acceleration Partners were able to significantly increase month-on-month sales using the affiliate channel.
Leasing.com reaches the right motorists with a targeted DOOH campaign
Case StudyLeasing.com is the UK’s largest and original marketplace that advertises car leasing deals from brokers and main dealers. The comparison website enables customers to search and get quotes for business or personal cars, leasing deals from over a million vehicles. Discussing the original goals of this campaign, Founder of Leasing.com, Dave Timmis, said: “We wanted a mix of media. Outdoor advertising with Clear Channel enabled us to actually be in front of motorists, which was our target audience.”
Tipi wows renters with its large-scale DOOH campaign
Case StudyTipi has rethought what renting can be from the ground up. From big things, like doing away with deposits and fees (yes, completely) and filling each purpose-built home with top quality appliances and stylish furniture. To more personal things, like being pet-friendly, having car spaces for visiting friends or social spaces to throw parties. As a bold new entrant into the UK home rental market with the largest single buy-to-rent site in the UK, Tipi needed a strategic digital out of home (DOOH)...
Tug and Google Grants help Arthritis Research UK attract new donors
Case StudyFounded in 1942, Arthritis Research UK is the only UK charity giving hands-on, practical help to combat the pain of arthritis through self-management and lifestyle advice. It offers people with arthritis a holistic self-management approach, looking at both the physical and mental aspects of arthritis. Tug worked with Arthritis Research UK and introduced the team to Google AdWords grants, which are available to non-profit organisations. This led to Arthritis Research UK applying for a Google...
How Jack Daniel’s attracted new Tennessee Honey drinkers with Dynamic Video, powered by Search
Case StudyJack Daniel’s Tennessee Honey is the top-rated flavoured whiskey in the UK. After eight years of consecutive growth, Jack Daniel’s sought to evolve Tennessee Honey to appeal to wider audiences. The brand faced two major challenges: Shifting perceptions of Tennessee Honey - from a spirit enjoyed ‘on the rocks’ to a new long drink served with lemonade. Engaging non-whiskey drinkers - who tend to favour lighter spirits and sweeter flavours, without alienating Jack Daniel’s roots - whiskey drinkers...
Unique Content Partnership Between Carwow & Vauxhall Generates Exposure For Corsa-E Model To 1 Million+ Viewers
Case StudyA native content partnership between Vauxhall and car-buying platform carwow, the brand behind the most watched car channel on YouTube in the world, was built to provide unique, strategic support for the launch of its first electric variant, the Corsa-e to cut through the noise and establish credibility and expertise in a highly competitive market. Vauxhall and Mediacom worked closely with carwow’s commercial lead Sepi Arani and the brands expert editorial team, led by carwow Chief Content...
Cult Beauty experiences growth with Rakuten Advertising
Case StudyCult Beauty was born when two skin care obsessives grew frustrated by the all-too-often condescending messaging (and underwhelming offerings) they came across throughout the beauty industry. In 2018 they decided to move their affiliate programme to Rakuten Advertising. Since then, Cult Beauty has grown exponentially year-on-year. In 2019, Cult Beauty developed three key objectives for their affiliate activity: Focus on maintaining consistent year-on-year growth Find new revenue streams Acquire...
Dorothy Perk…ing up your winter wardrobe
Case StudyAs a household name for more than 100 years, Dorothy Perkins has long been established as a part of Britain’s retail heritage. With many high street brands, including Dorothy Perkins, seeing store closures in 2019, Awin and Dorothy Perkins saw a strong opportunity to show the value of the affiliate channel to push users online, as well as engaging them in-store. In a changing retail climate where there is increasing talk about ‘the death of the high street’, the two businesses partnered with...
Down Your High Street open all hours with Awin Access
Case StudyDan and Amanda of Down Your High Street had a goal; to create an online marketplace for independent high-street retailers to showcase and sell their products. In 2014, this idea developed into a consumer platform that made it seamless for busy shop owners to update their products and profile, driven by a team that care about the High Street. In 2020, the business now supports 530 stores selling 57,000 products. As an SME, the business tested PPC , paid social and direct marketing. The next stage...
FitFlop gives back with the affiliate channel
Case StudyDuring the COVID-19 pandemic the FitFlop team wanted to continue driving performance through the affiliate channel, but accounting for tighter cost control and ongoing efficiencies.To do this, the team worked closely with their Rakuten Advertising account managers to employ strategic recommendations that would continue driving the business forward during a complex trading environment.
Performance marketing supports SME so-sure
Case StudySMEs using the affiliate channel are achieving considerable success. Including so-sure, a revolutionary social mobile phone insurance provider, that launched its first full-scale affiliate programme with Optimise Media in 2018. The disruptor wanted to grow its sales but, with limited resources and tightly controlled budgets, there was some scepticism about what could really be achieved. Optimise recruited new publishers, targeted relevant demographics, and maintained a fixed cost-per-sale metric...