Leasing.com is the UK’s largest and original marketplace that advertises car leasing deals from brokers and main dealers. The comparison website enables customers to search and get quotes for business or personal cars, leasing deals from over a million vehicles. Discussing the original goals of this campaign, Founder of Leasing.com, Dave Timmis, said: “We wanted a mix of media. Outdoor advertising with Clear Channel enabled us to actually be in front of motorists, which was our target audience.”
Search
Tipi wows renters with its large-scale DOOH campaign
Case StudyTipi has rethought what renting can be from the ground up. From big things, like doing away with deposits and fees (yes, completely) and filling each purpose-built home with top quality appliances and stylish furniture. To more personal things, like being pet-friendly, having car spaces for visiting friends or social spaces to throw parties. As a bold new entrant into the UK home rental market with the largest single buy-to-rent site in the UK, Tipi needed a strategic digital out of home (DOOH)...
Tug and Google Grants help Arthritis Research UK attract new donors
Case StudyFounded in 1942, Arthritis Research UK is the only UK charity giving hands-on, practical help to combat the pain of arthritis through self-management and lifestyle advice. It offers people with arthritis a holistic self-management approach, looking at both the physical and mental aspects of arthritis. Tug worked with Arthritis Research UK and introduced the team to Google AdWords grants, which are available to non-profit organisations. This led to Arthritis Research UK applying for a Google...
How Jack Daniel’s attracted new Tennessee Honey drinkers with Dynamic Video, powered by Search
Case StudyJack Daniel’s Tennessee Honey is the top-rated flavoured whiskey in the UK. After eight years of consecutive growth, Jack Daniel’s sought to evolve Tennessee Honey to appeal to wider audiences. The brand faced two major challenges: Shifting perceptions of Tennessee Honey - from a spirit enjoyed ‘on the rocks’ to a new long drink served with lemonade. Engaging non-whiskey drinkers - who tend to favour lighter spirits and sweeter flavours, without alienating Jack Daniel’s roots - whiskey drinkers...
Unique Content Partnership Between Carwow & Vauxhall Generates Exposure For Corsa-E Model To 1 Million+ Viewers
Case StudyA native content partnership between Vauxhall and car-buying platform carwow, the brand behind the most watched car channel on YouTube in the world, was built to provide unique, strategic support for the launch of its first electric variant, the Corsa-e to cut through the noise and establish credibility and expertise in a highly competitive market. Vauxhall and Mediacom worked closely with carwow’s commercial lead Sepi Arani and the brands expert editorial team, led by carwow Chief Content...
Cult Beauty experiences growth with Rakuten Advertising
Case StudyCult Beauty was born when two skin care obsessives grew frustrated by the all-too-often condescending messaging (and underwhelming offerings) they came across throughout the beauty industry. In 2018 they decided to move their affiliate programme to Rakuten Advertising. Since then, Cult Beauty has grown exponentially year-on-year. In 2019, Cult Beauty developed three key objectives for their affiliate activity: Focus on maintaining consistent year-on-year growth Find new revenue streams Acquire...
Dorothy Perk…ing up your winter wardrobe
Case StudyAs a household name for more than 100 years, Dorothy Perkins has long been established as a part of Britain’s retail heritage. With many high street brands, including Dorothy Perkins, seeing store closures in 2019, Awin and Dorothy Perkins saw a strong opportunity to show the value of the affiliate channel to push users online, as well as engaging them in-store. In a changing retail climate where there is increasing talk about ‘the death of the high street’, the two businesses partnered with...
Down Your High Street open all hours with Awin Access
Case StudyDan and Amanda of Down Your High Street had a goal; to create an online marketplace for independent high-street retailers to showcase and sell their products. In 2014, this idea developed into a consumer platform that made it seamless for busy shop owners to update their products and profile, driven by a team that care about the High Street. In 2020, the business now supports 530 stores selling 57,000 products. As an SME, the business tested PPC , paid social and direct marketing. The next stage...
FitFlop gives back with the affiliate channel
Case StudyDuring the COVID-19 pandemic the FitFlop team wanted to continue driving performance through the affiliate channel, but accounting for tighter cost control and ongoing efficiencies.To do this, the team worked closely with their Rakuten Advertising account managers to employ strategic recommendations that would continue driving the business forward during a complex trading environment.
Performance marketing supports SME so-sure
Case StudySMEs using the affiliate channel are achieving considerable success. Including so-sure, a revolutionary social mobile phone insurance provider, that launched its first full-scale affiliate programme with Optimise Media in 2018. The disruptor wanted to grow its sales but, with limited resources and tightly controlled budgets, there was some scepticism about what could really be achieved. Optimise recruited new publishers, targeted relevant demographics, and maintained a fixed cost-per-sale metric...
Cats Protection raises awareness with mobile-first video ads and Facebook Brand Lift
Case StudyCats Protection – formerly the Cats Protection League – is the UK’s largest feline welfare charity. As well as promoting cat welfare and educating pet owners on the importance of neutering, the charity is perhaps best known for rehoming cats and kittens through its regional centres across the country. The Goal: Cats Protection was keen to get a better understanding of how many more people Facebook could reach alongside its ongoing TV advertising activity. It was also interested in finding out...
CoppaFeel raises health awareness with a self-check Messenger experience
Case StudyCoppaFeel! is a breast cancer awareness charity, based in London. It was founded in 2009 by twin sisters Kristin and Maren Hallenga, after Kristin was diagnosed with breast cancer at the age of 23. The charity’s mission is to educate young people about the disease, and to encourage them to check themselves regularly. The Goal: CoppaFeel! wanted to encourage more younger people in the UK (aged 18–29) to check their breasts and chests regularly, with a friendly educational campaign.
Quintain Living optimises for leads with Facebook’s custom event conversions
Case StudyQuintain Living offers a new, hassle-free approach to London property rentals with its Wembley Park development of high-end, fully furnished apartments. With seven buildings to choose from, Quintain Living caters for diverse requirements, from pet-friendly accommodation to on-site gym facilities. There is no deposit to pay, and no hidden fees. Utilities and free WiFi are all set up and ready to go. The residents also have access to communal rooftop gardens, work-from-home areas and resident...