Taking place on Thursday 17 October, the event will see IAB UK team up with Newsworks, the Advertising Association, Radiocentre, Magnetic, Thinkbox, Outsmart, the Association for Online Publishers, Digital Cinema Media and the Data & Marketing Association. ‘Situation Critical: why context matters in media planning’ will bring together the media bodies’ evidence and insight on the value of context in driving advertising effectiveness and how to optimise this. Tim Elkington, Chief Digital Officer...